Editorial Board

Mr. Crabbe

Ryan Crabbe

Senior Director Global Spa Brands, Spa Operations Americas Hilton

Ryab Crabbe is Senior Director Global Spa Brands, Hilton Spa Operations, Americas. Mr. Crabbe leads overall strategy and brand management for Spa at Hilton Worldwide. Hilton is one of the largest operators of spa and wellness businesses in hospitality and manages spas under its Waldorf Astoria, Conrad, Curio, Hilton, Doubletree and Embassy Suites brands. Mr. Crabbe’s team develops concepts, tools and resources that enhance the guest experience, position Hilton brands as spa innovators and create measurable commercial value for its community of owners and operators. In addition to his brand responsibilities, Mr. Crabbe leads operations for Hilton’s spa portfolio in the Americas and is responsible for new project development, delivery of financial and guest satisfaction objectives, and the leadership of a field of talented spa leaders. Mr. Crabbe has been with Hilton based in McLean, Virginia for five years. Prior to Hilton, Mr. Crabbe served in senior roles with Wynn Resorts and Ritz-Carlton Hotels where he developed and opened numerous spas, led the achievement of several Forbes four and five star spa facilities, and optimized financial performance for numerous hospitality and leisure assets. Mr. Crabbe graduated from the University of Virginia in 2001 and currently lives in Washington, DC.

Mr. Crabbe can be contacted at 703-883-1028 or ryan.crabbe@hilton.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.