Editorial Board   Guest Author

Mr. McAlpine

Peter McAlpine

Senior Consultant, Renaissance Consulting Ltd.

Peter McAlpine is the Senior Consultant at Renaissance Consulting Ltd. in Bangkok. The company specializes in pre-opening 5-star hotels and resorts; in creating an energetically strong guest experience, which he calls Heart-based Hospitality; and in upgrading hotels from the pervasive level of SOP-Customer Satisfaction. The company's strength lies in creating a guest experience that has a very warm energy and feeling, and which is strong in loving kindness, compassion, and heart-warming care. After working with The Peninsula Bangkok Mr. McAlpine set out to find ways to create a guest experience, which was not mechanical in nature or emotionally and energetically flat, as it is in many 5-star hotels, and which was also strong in the energy of love for fellow human beings. This led him to studying how ancient cultures used energy to influence the environment and to heal; what quantum science has discovered about energy; thought and heart energy research; and also ways to change one's energy and send it. Mr. McAlpine used this knowledge to create Heart-based Hospitality, which restores to hospitality the core values of loving kindness, compassion, and heart-warming care, and above all the energy of love, and which enables hotel staff to express fully their true loving nature. This kind of hospitality is like the Holy Grail of the hotel industry. Mr. McAlpine has helped several hotels to win prestigious international awards, including World Travel Awards. More and more nowadays Mr. McAlpine is applying the same energetic principles and techniques to helping farmers in Africa.

Please visit http://www.hatsglobal.com for more information.

Mr. McAlpine can be contacted at +66-82-727-9273 or info@renaissanceconsultingltd.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.