Editorial Board   Guest Author

Mr. McAlpine

Peter McAlpine

Senior Consultant, Renaissance Consulting Ltd.

Peter McAlpine is the Senior Consultant at Renaissance Consulting Ltd. in Bangkok. The company specializes in pre-opening 5-star hotels and resorts; in creating an energetically strong guest experience, which he calls Heart-based Hospitality; and in upgrading hotels from the pervasive level of SOP-Customer Satisfaction. The company's strength lies in creating a guest experience that has a very warm energy and feeling, and which is strong in loving kindness, compassion, and heart-warming care. After working with The Peninsula Bangkok Mr. McAlpine set out to find ways to create a guest experience, which was not mechanical in nature or emotionally and energetically flat, as it is in many 5-star hotels, and which was also strong in the energy of love for fellow human beings. This led him to studying how ancient cultures used energy to influence the environment and to heal; what quantum science has discovered about energy; thought and heart energy research; and also ways to change one’s energy and send it. Mr. McAlpine used this knowledge to create Heart-based Hospitality, which restores to hospitality the core values of loving kindness, compassion, and heart-warming care, and above all the energy of love, and which enables hotel staff to express fully their true loving nature. This kind of hospitality is like the Holy Grail of the hotel industry. Mr. McAlpine has helped several hotels to win prestigious international awards, including World Travel Awards. More and more nowadays Mr. McAlpine is applying the same energetic principles and techniques to helping farmers in Africa. Please visit http://www.hatsglobal.com for more information.

Mr. McAlpine can be contacted at +66-82-727-9273 or info@renaissanceconsultingltd.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.