Editorial Board   Guest Author

Mr. Brownsdon

Michael Brownsdon

Associate, Capital Allowances, Savills

Michael Brownsdon MRICS ATT specializes in Capital Allowances Consultancy utilizing property and tax skills to provide professional consultancy advice to a wide range of UK institutions, property companies, private clients, property owner occupiers and tenants. His expertise involves maximizing tax relief on capital expenditure incurred on commercial properties. Mr. Brownsdon joined Savills in January 2013 in order to help the team develop relationships with non-specialist accountants and tax advisers and to utilize his alternative energy experience with the Savills Energy Team. Mr. Brownsdon is currently a full member of the Royal Institution of Chartered Surveyors, Institution of Mechanical Engineers and the Association of Taxation Technicians. Mr. Brownsdon previously worked for the specialist capital allowances firm Lovell Consulting where he completed his Master Degree in Real Estate Investment and Finance and gained membership to the Royal Institute of Chartered Surveyors and passed the Association of Taxation Technicians examinations. Prior to that Mr. Brownsdon worked in FMCG and automotive industries as a Chartered Mechanical Engineer.

Mr. Brownsdon can be contacted at 44-0-207-409-9952 or

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.