Editorial Board   Guest Author

Mr. Seigel

Bruce Seigel

General Manager, The Ritz-Carlton, Lake Tahoe

Bruce Seigel joined The Ritz-Carlton, Lake Tahoe with more than three decades of hospitality management experience, including nearly eighteen years with The Ritz-Carlton Hotel Company. A tenured industry sales and marketing veteran, Mr. Seigel is responsible for all aspects of operations at the resort, including financial performance, employee/guest engagement, community relationships, partnerships and talent development.

Prior to joining The Ritz-Carlton, Lake Tahoe, Mr. Seigel served as area director of sales and marketing of The Ritz-Carlton's Caribbean and Mexico region, where he was responsible for leading the sales and marketing cluster strategy for seven luxury Ritz-Carlton Resorts. Prior to his time in the Caribbean, he served as market director of sales and marketing for The Ritz-Carlton Resorts of Naples, two of the most iconic resorts in the brand's portfolio. During his time in this role, he created and executed a number of luxury positioning marketing programs, developed extensive community business relationships and hotel partnerships, created new food and beverage concepts, and exceeded revenue goals. A veteran of luxury hospitality, additional roles that Mr. Seigel has held within the brand include hotel manager of The Ritz-Carlton Golf Resort in Naples, area director of sales and marketing for The Ritz-Carlton Hotels of Georgia, and opening area director of sales and marketing for The Ritz Carlton Hotel and JW Marriott at Grande Lakes Orlando.

Throughout his extensive career, Mr. Seigel has received numerous industry and Ritz-Carlton accolades including Global Sales and Marketing Leader of the Year, Golden Circle Chairman and President Awards, and a Mustang Award for Special Achievement. Mr. Seigel is a graduate of the State University of New York, where he earned a Master's Degree in Public Administration (MPA).

Mr. Seigel is a proud father of two daughters who reside in New York City: Katelyn, a trademark attorney, and Jaclyn, who is attending graduate school focusing on her CPA/MBA.

 


Please visit http://www.ritzcarlton.com for more information.

Mr. Seigel can be contacted at 530-562-3000 or bruce.seigel@ritzcarlton.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.