Editorial Board   Guest Author

Mr. Seigel

Bruce Seigel

Director of Sales & Marketing, The Ritz-Carlton Resorts, Naples

Bruce Seigel the Director of Marketing for The Ritz-Carlton Resorts of Naples Florida, started his hospitality managerial/leadership career over thirty years ago as a sales manager at the Pines Resort Hotel, in the Catskill Mountains in New York State. He became the General Manager in 1992. In 1996, he became the Director of Sales and Marketing for the Radisson Plaza Hotel Syracuse attached to the Onondaga Convention Center. He joined The Ritz-Carlton Hotel Company in St. Louis, Missouri in 1999, as Director of Sales and Marketing/Catering and Conference Services. In October of 2005, Mr. Seigel became The Director of Marketing for The Ritz-Carlton Resorts of Naples, leading the sales and marketing efforts for both The Ritz-Carlton, Naples and The Ritz-Carlton Golf Resort, Naples. Mr. Seigel is a national “certified” speaker for The Ritz-Carlton Learning Institute, a division of the Ritz-Carlton Hotel Company that focuses on presenting The Malcolm Baldridge National Quality Award “legendary service” program to companies throughout the world. He is also a certified instructor for The Ritz-Carlton Sales School, an internal sales program, teaching sales professionals in the company throughout the world, the class entitled Sales Service and Skills Foundations. He also teaches a new four-hour course on “The Ritz-Carlton Customer and the Sales Organization.” Additionally, in 2013-2014 Bruce served as an adjunct professor at Florida Gulf Coast University teaching hospitality sales and marketing. Mr. Seigel is a member of several leading industry organizations including a twenty-year member of HSMAI, MPI, The New York Society of Association Executives in New York, The Luxury Marketing Council and Sales and Marketing Executives International (SME). Mr. Seigel holds a master’s degree in Public Administration from the State University of New York.

Mr. Seigel can be contacted at 239-598-3300 or bruce.seigel@ritzcarlton.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.