Editorial Board

Mr. Gassenheimer

James D. Gassenheimer

Partner, Berger Singerman

James D. Gassenheimer is a partner in the Miami office of Berger Singerman, Florida’s business law firm. Mr. Gassenheimer is an acclaimed litigator whose practice areas include hospitality and leisure litigation, bankruptcy-related litigation, class action litigation, and complex commercial litigation, including in insurance, employment, aviation, real estate, tort and product liability, and franchise litigation. Mr. Gassenheimer has extensive jury and non-jury trial experience in State, Federal and Bankruptcy court, having tried over 100 cases to jury verdict or judgment. Mr. Gassenheimer advises one of the country’s largest resort development and property management firms. He has served as lead counsel to the plan proponent in the reorganization of the largest hotel in Pittsburgh, including the successful six-day trial of contested matters against the secured lender. Mr. Gassenheimer also served as General Counsel to the Court Appointed Receiver in a $200 million real estate related receivership, handling complex commercial foreclosure litigation and bankruptcy matters, and prosecuting and defending fraud claims, lender liability, lien priority issues, and first and third party insurance claims involving over twenty separate affiliated developers. Mr. Gassenheimer has had extensive involvement in representative matters for Turnberry Ltd., Royal Caribbean Cruises, and Stiles Corporation, among others. Mr. Gassenheimer writes and speaks on novel issues affecting the hospitality industry and real estate. A graduate of Brown University with a BA in Economics, Mr. Gassenheimer earned his J.D. cum laude from the University of Miami School of Law.

Mr. Gassenheimer can be contacted at 305-714-4383 or jgassenheimer@bergersingerman.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.