Editorial Board   Guest Author

Ms. Friedman Griesing

Francine Friedman Griesing

Founder, Griesing Law LLC

Fran Griesing, founder of Griesing Law, LLC, a WBENC-certified woman owned firm, leads her team representing clients in complex business transactions, high stakes litigation, employment, intellectual property and alternate dispute resolution matters. She also serves as a neutral arbitrator and mediator. Ms. Griesing’s clients are Fortune 500 and closely held companies, not-for-profit organizations and executives, predominately in the hospitality, food service, technology, chemicals and manufacturing industries. Chambers and Partners USA, a leading directory of the legal profession, has noted that clients describe her as “intensely detail-focused and a persuasive and energetic litigator” with a “professional and personable manner.” Chambers expressly recognized her for her work in the hospitality industry, and her “practical and down-to-earth counsel.” Prior to launching the firm in 2010, Ms. Griesing practiced at top tier firms in New York and Philadelphia and, she served as Litigation Chair of Philadelphia’s Law Department under former Mayor Edward G. Rendell, who later served as Pennsylvania’s Governor. An honors graduate of Binghamton University and University of Pennsylvania Law School, where she was on Law Review, Ms. Griesing has been recognized for her professional and community leadership. She has been acknowledged as a Pennsylvania Woman Lawyer of the Year, Woman to Watch; Greater Philadelphia Woman of Distinction; Governor’s Best 50 Women in Business; SmartCEO Brava! Leader and Legal Elite. She has been recognized by Chambers and Partners USA, Best Lawyers in America and Pennsylvania SuperLawyers. Ms. Griesing also received the Philadelphia Bar Education Center’s Excellence in Legal Education Award and the American Bar Association’s Excellence in Legal Writing Award. Ms. Griesingtaught Business Law, Public Employment Law and Advocacy Skills at Temple University's Beasley School of Law and Fox School of Business & Management and was a guest lecturer at the Wharton School of the University of Pennsylvania. She has been acknowledged as a Pennsylvania Woman Lawyer of the Year, Woman to Watch; Greater Philadelphia Woman of Distinction; Governor’s Best 50 Women in Business; SmartCEO Brava! Leader and Legal Elite. She has been recognized by Chambers and Partners USA, Best Lawyers in America and Pennsylvania SuperLawyers. Ms. Griesing also received the Philadelphia Bar Education Center’s Excellence in Legal Education Award and the American Bar Association’s Excellence in Legal Writing Award. She taught Business Law, Public Employment Law and Advocacy Skills at Temple University's Beasley School of Law and Fox School of Business & Management and was a guest lecturer at the Wharton School of the University of Pennsylvania.

Ms. Friedman Griesing can be contacted at 215-618-3721 or fgriesing@griesinglaw.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.