Editorial Board Guest Author
Dale Scott Marion
Founder, SpareCashDale Scott Marion is an entrepreneur and founder of SpareCash, an application for Android and iOS devices that uses caches (of digital cash) to transform marketing into a scientific discipline. His career includes executive-level and consultative positions with a diverse array of businesses, from start-ups and recently incubated companies to Fortune 500 corporations worldwide. In addition, Mr. Marion's previous efforts involving design and award-winning branding campaigns give him an insider's perspective about the power of marketing and technology. This wisdom is at the forefront of Mr. Marion's leadership on behalf of SpareCash, as he is a strong advocate for the practice of marketing-as-an-adventure. Dynamic and exciting, from conception to execution, this strategy enables businesses – including those in the hospitality industry – to connect with people in a fun and measurable way. The insight these plans produce, which hoteliers and marketing professionals can observe in real-time, are invaluable. Mr. Marion emphasizes these points – namely, the need to mobilize consumers and guests, who have mobile devices – with his customary passion, both in print and at conferences throughout the United States and abroad. A champion of scientific marketing, enhanced by proprietary technology and respect for people’s inherent curiosity, Mr. Marion works closely with companies to customize this new – and effective – approach to consumer engagement.
Mr. Marion can be contacted at 949–484-4951 or firstname.lastname@example.org