Editorial Board

Mr. Brown

Banks Brown

Partner, McDermott Will & Emery LLP

Banks Brown is a partner in the New York office of McDermott Will & Emery. He has served as outside General Counsel for the American Hotel & Lodging Association and the Hotel Association of New York City, Inc. for 22 years. He helped to found the Travel Business Roundtable and served as its General Counsel until it was merged into the US Travel Association. He is co-author of a recognized treatise on hospitality law entitled “Understanding Hospitality Law” (4th Ed. Educational Institute, AHLA). He is the 2006 recipient of the Anthony G. Marshall Award for Pioneering and Continuous Contribution to Hospitality Law and the 2010 Distinguished Service Award of the Academy of Hospitality Industry Attorneys. He speaks yearly at the Hospitality Law Conference of HospitalityLawyer.com, where he hosts the hotel inside counsel segment. Early in his career, Mr. Brown represented the American Stock Exchange in shareholder actions under Section 6 of the Securities Exchange Act, numerous consumer class actions under the now-defunct Department of Energy price controls on oil and gas, and a decade-long series of class actions arising out of Gulf Oil Corporation's tender offer for the stock of Cities Service Corporation. He continues to represent parties involved in complex litigation. As a result of his extensive litigation experience, Mr. Brown has a deep working knowledge of cost, fee and risk analysis. Mr. Brown was admitted New York State Bar in 1978. He was graduated from the University of Virginia School of Law in 1977 and Harvard College (cum laude) in 1974.

Mr. Brown can be contacted at 212-547-5361 or bbrown@mwe.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.