Editorial Board

Mr. Tossell

David Tossell

Vice President, DataArt

David Tossell, CTC, Vice President, DataArt started in the mailroom of his family’s travel agency 20+ years ago and made his way across the industry working for companies such as Sabre, Travelocity and Virtuoso. David joined DataArt in 2014 as Vice President, Travel & Hospitality Practice, having most recently served as Vice President of Marketing for WMPH Vacations / iCruise.com. Mr. Tossell is a serial entrepreneur, with experience ranging from global product marketing & development, to marketing promotions, business operations, SEO/SEM, and email marketing. Over the course of his career, he led many start-up businesses, including the Sabre Rewards travel agent loyalty program, and APInet, the travel distribution industry’s first extranet. Most recently, Mr. Tossell oversaw the creation of TimeshareAdvisor – a review website for timeshare owners. At Travelocity, David oversaw the account team for the affiliate / private label distribution business with over 1, 900 partners including Yahoo, AOL, American Express and AAA. During his time as CEO of CruiseLabs, he lead the company to a “runner-up” spot in the PhoCusWright Travel Innovation Summit and went on to establish a global network of over 70 cruise research and booking web sites, Mr. Tossell received his BS in Business Administration from Pepperdine University and earned his Certified Travel Counselor (CTC) designation from The Travel Institute in 1997. He co-authored *Technology In The Travel Industry* (1998 edition), a textbook for The Travel Institute’s CTC training curriculum. Mr. Tossell lives in Texas with his wife and two sons. The couple founded several programs in the Dallas / Fort Worth area aimed at helping families with Autistic children to travel and assisting with the education/rehabilitation of Autistic children via technology.

Mr. Tossell can be contacted at

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.