Editorial Board

Mr. Robinson

Marcus Robinson

Chief Experience Officer, Monscierge

Marcus Robinson is a veteran international entrepreneur with over 15 years of experience in the American, European and South African telecom and software industries. During his tenure abroad, Robinson was the Managing Director for multiple companies, including Amcat EMEA and UK Digital. As the Managing Director of Amcat, he spearheaded their launch into Europe, and successfully grew the brand into a market leader in under 5 years. It was during this time, pursuing global markets for Amcat, that he recognized a significant challenge facing the hospitality industry - both the smartphone revolution and the advent of social media altered the way hotels would need to communicate with travelers. Using technology throughout the entire travel lifecycle became imperative as guests’ expectations of hotel-utilized technology was growing faster than hotels could implement solutions. Upon returning to the United States, Mr. Robinson founded the hospitality technology firm Monscierge. Monscierge is a global company helping hotels and travelers connect for a better travel experience. His idea was to build technologies and strategies born of an innovative culture that was focused on being easy to use, scale, and do business with - all while still maintaining affordability. Mr. Robinson and his team have spent the last five years working side-by-side with hotel employees and staff to develop tools that meet real day-to-day challenges for those in the hospitality industry. His philosophy of learning directly from the client has nurtured a culture of collaboration throughout the entire company. Initially launching the product line with touchscreen lobby devices, Mr. Robinson’s idea was to provide a sense of comfort to travelers from all over the world by delivering trusted local information through the same technology hotel guests expect and use throughout their daily lives. Today, the Monscierge suite touches every phase of the guest journey, from planning to post-stay, and is available in hotels around the world on smartphones, tablets, web, and lobby digital signage.

Mr. Robinson can be contacted at 888.426.5730 or marcus.robinson@monscierge.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.