Ms. Abel-Lanier

Kimberly Abel-Lanier

Vice President & General Manager Workforce Solutions

Maritz Motivation Solutions

Kimberly Abel-Lanier is the Vice President and General Manager, Workforce Solutions for Maritz Motivation Solutions. In this role, Ms. Abel-Lanier has the responsibility for leading the strategy and development of the company’s employee recognition solution, CultureNext.

Ms. Abel-Lanier has always been passionate about helping companies create a culture of engagement and purpose. She believes in and strives through her work to make the world a better place to work.

Ms. Abel-Lanier has over 20 years of experience in employee engagement strategies and has worked with many F500 global brands to improve their cultures.

Previously Ms. Abel-Lanier held the role of Vice President of Strategy and Business Development at Inspirus, a privately held company focused on workforce recognition solutions and service awards. Before Inspirus, she was the Co-Founder and President of Prosperiti, a privately held company focused on providing enterprise performance technologies to Fortune 1000 companies. Ms. Abel-Lanier also served as the Vice President of Product Visioning and Performance Services for Cultureworx. Her clients have repeatedly won national awards for their solutions.

Ms. Abel-Lanier earned a Bachelor of Arts degree in Organizational Communications from North Central College, an MBA Certificate from Loyola University in Chicago. She is a graduate of the Thunderbird Global Management Program and the Villanova ROI Institute. Ms. Abel-Lanier is a founding member of Recognition Professionals International. She is currently serving on the Recognition Council for IMA. Ms. Abel-Lanier also participates on the Board of Directors for the Incentive Federation and is a judge for the Global Employee Engagement Awards.

Please visit http://www.maritz.com/culturenext for more information.

Ms. Abel-Lanier can be contacted at 817-507-7386 or kimberly.abel@maritz.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.