Editorial Board   Guest Author

Ms. Abel-Lanier

Kimberly Abel-Lanier

Vice President & General Manager Workforce Solutions, Maritz Motivation Solutions

Kimberly Abel-Lanier is the Vice President and General Manager, Workforce Solutions for Maritz Motivation Solutions. In this role, Ms. Abel-Lanier has the responsibility for leading the strategy and development of the company’s employee recognition solution, CultureNext. Ms. Abel-Lanier has always been passionate about helping companies create a culture of engagement and purpose. She believes in and strives through her work to make the world a better place to work. Ms. Abel-Lanier has over 20 years of experience in employee engagement strategies and has worked with many F500 global brands to improve their cultures. Previously Ms. Abel-Lanier held the role of Vice President of Strategy and Business Development at Inspirus, a privately held company focused on workforce recognition solutions and service awards. Before Inspirus, she was the Co-Founder and President of Prosperiti, a privately held company focused on providing enterprise performance technologies to Fortune 1000 companies. Ms. Abel-Lanier also served as the Vice President of Product Visioning and Performance Services for Cultureworx. Her clients have repeatedly won national awards for their solutions. Ms. Abel-Lanier earned a Bachelor of Arts degree in Organizational Communications from North Central College, an MBA Certificate from Loyola University in Chicago. She is a graduate of the Thunderbird Global Management Program and the Villanova ROI Institute. Ms. Abel-Lanier is a founding member of Recognition Professionals International. She is currently serving on the Recognition Council for IMA. Ms. Abel-Lanier also participates on the Board of Directors for the Incentive Federation and is a judge for the Global Employee Engagement Awards. Please visit https://www.maritzmotivation.com/employee-engagement for more information.

Ms. Abel-Lanier can be contacted at 817-507-7386 or kimberly.abel@maritz.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.