Editorial Board   Guest Author

Ms. Manchester

Ayrlea A Manchester

Executive Assistant & Sustainability Supervisor, Bellstar Hotels & Resorts

Ayrlea Manchester, has been with Bellstar Hotels & Resorts, working as an EA and as the Sustainability Supervisor since June of 2014. With 6+ years of experience in the hospitality industry, Ms. Manchester feels Bellstar is an excellent fit, a great company, and a fantastic team. She enjoys utilizing her degree as well as learning new skills. She is currently working in some Purchasing and Marketing projects as well. Ms. Manchester recently wrote and submitted a nomination on behalf of Bellstar for the Hotel Association of Canada’s Hall of Fame Awards of Excellence: 2014 Environmental award, which they won. A great honour, of which they are very proud. Ms. Manchester was born and raised in a small town in Ontario, with a small ski resort on one side and a beautiful lake on the other. She spent most of her childhood outdoors. As she moved through all levels of schooling, Two of Ms. Manchester’s passions were reading and writing. Ms. Manchester attended Wilfrid Laurier University in Waterloo, Ontario, where she graduated with an Honours Environmental degree. She then spent 5 months traveling, visiting Hawaii, New Zealand, Australia, Bali and Southeast Asia. In October of 2013 Ms. Manchester moved from Ontario to Calgary, Alberta. Ms. Manchester's hobbies include reading, writing, swimming, hiking with her dog, snowboarding and horseback riding.

Ms. Manchester can be contacted at 403-695-3463 or ayrleam@bellstar.ca

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.