Editorial Board   Guest Author

Ms. Maurice

Anne-Juliette Maurice

General Manager, Hotel Plaza Athénée, New York

Anne-Juliette Maurice is the General Manager of Hotel Plaza Athénée New York, a 142-room jewel located at 37 E. 64th Street. Combining cosmopolitan luxury with the intimacy and services of a boutique hotel, Hotel Plaza Athénée has created a home away from home for royalty, world leaders, celebrities, executives and sophisticated travelers from all around the world since 1984. With more than 20 years of experience in hotel management, Anne-Juliette Maurice’s prior roles include the position of Director of Sales and Marketing at the Langham Place, Fifth Avenue. As such, she oversaw the rebranding of the Setai Fifth Avenue to Langham Place, Fifth Avenue. Ms. Maurice also held the position of Regional Director of Marketing, Miami and Regional Director of Marketing, Northeast, for Morgans Hotel Group, which included opening and launching Mondrian South Beach and Mondrian Soho. Prior to that, she was Director of Sales & Marketing at Swissotel The Drake, New York and Director of Sales at Le Parker Meridien New York. Ms. Maurice also worked for the Essex House under Nikko and Westin and was a member of the opening team of Euro Disney in Marne la Vallée, France. Please visit www.plaza-athenee.com for more information.

Ms. Maurice can be contacted at 212-734-9100 or ajmaurice@plaza-athenee.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.