Editorial Board   Guest Author

Mr. Ratner

Dave Ratner

Motivational Speaker/CEO, Dave's Soda & Pet City

Dave Ratner has represented the voice of small business owners before both houses of Congress and continues to work to elevate the retail industry. Despite a myriad of top competitors, Mr. Ratner built a business with fanatical customer loyalty and employees who have been with him forever. He is known for creative and cost-effective marketing strategies that have allowed him to compete with large national chain stores and win. Mr. Ratner is also the author of Creating Customer Love: Make Your Customers Love You So Much They'll Never Go Anyplace Else! The book is a primer for entrepreneurs and executives, as well as hoteliers and other business leaders, with an interest in the positive emotional connection people have with certain brands. That relationship is at the center of the loyalty consumers have for select companies, and the gratitude those businesses have for these men and women. A frequent speaker before a variety of groups, and an active business traveler throughout the United States, Mr. Ratner addresses issues involving leadership, marketing and branding, innovation, as well as exceptional service and respect for consumers of diverse interests and backgrounds. For more than four decades, Mr. Ratner has been building an independent, critically and commercially acclaimed pet supply business. With seven Dave's Soda and Pet City stores, and a nationally marketed line of high-quality pet food for dogs and cats, Dave has earned a seat at the table on the National Retail Federation Board of Directors. A writer, speaker, entrepreneur and storyteller, Mr. Ratner resides with his family in Western Massachusetts.

Please visit www.daveratner.com/retail-marketing-speaker/ for more information.

Mr. Ratner can be contacted at 888-763-2738 or dave@davespetcity.com

Coming up in March 2020...

Human Resources: Confronting a Labor Shortage

With the unemployment rate at its lowest level in decades (3.7%), what has always been a perennial problem for human resource professionals - labor shortage - is now reaching acute levels of concern. It is getting harder to find and recruit qualified applicants. Even finding candidates with the skills to succeed in entry-level positions has become an issue. In addition, employee turnover rates remain extremely high in the hotel industry. As a result of these problems, hotel HR managers are having to rethink their recruitment strategies in order to hire the right talent for the right job. First, hotels have been forced to raise their wages and offer other appealing perks, as a way to attract qualified candidates. Secondly, HR managers are reassessing their interviewing techniques, focusing less on the answers they receive to questions and more on observable behavior. Part of this process includes role-playing during the interview, so that the recruiter can gauge how a candidate works through specific problems and interacts with other team members. Additionally, some HR managers are also creating internal talent pools as a way to address labor shortages. Instead of utilizing department resources to find new hires with specific skills for needed positions, hotels are cultivating talent pools internally and preparing their employees to assume leadership roles whenever the time comes. They are also placing greater emphasis on a company culture that is more performance-based, as a way to curb employee turnover, increase employee satisfaction, and assure higher levels of customer service. Finally, recognizing the importance of employee retention as a way to lessen the impact of a tight labor market, some HR managers are instituting generous reward programs in order to retain their top performers. The March Hotel Business Review will explore what some HR professionals are doing to address these and other issues in their departments.