Editorial Board   Guest Author

Ms. McCall Wilson

Anne McCall Wilson

Chief Executive Officer, McCall & Wilson

Anne McCall Wilson is a 30+ year wellness, hospitality and marketing leader.  She is known as a creative innovator and a savvy business operator with the ability to bring brands and businesses to life.   Her company McCall & Wilson is a boutique strategic advisory and thought leadership company collaborating with clients to combine creative concepts with business acumen. The firm's focus is vision and strategy development, current trend spotting and brand and concept creation - all with an eye to performance success.

Ms. McCall Wilson has coined the phrase "thought currents" as a key approach - casting a worldwide watch of current ideas and threading them together to ignite a successful strategy. With global experience in over 20 countries, she has built luxury spa brands and concepts, worked on the development of 80 spa or wellness projects and been responsible for the successful operations of over 35 large spas.    She has worked or completed projects for major luxury brands including Fairmont, Raffles, Swissotel, Hilton and Four Seasons.  Her responsibilities included oversight of 37 operating spas, the launch of 20 new spas and the concepts for more than 50 projects in development.  

Ms. McCall Wilson has strong background in marketing including tourism destination and hospitality leadership.   She has been a successful Hotel General Manager hired to reposition and animate the property.   Most recently, she has expanded her wellness understanding, graduating as an energy medicine practitioner.   

Ms. McCall Wilson lives in South Carolina with her husband and business partner Steve Wilson and occasionally takes time out to play some golf.

Please visit http://www.mccallwilson.com for more information.

Ms. McCall Wilson can be contacted at +1 843-525-1317 or anne@mccallwilson.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.