Mr. Grossman

Lanny Grossman

President

EM50 Communications

For the past decade, Lanny Grossman has specialized in PR, luxury lifestyle marketing and consumer outreach for some of the world's preeminent hospitality brands. He began his career working with notable hotel properties such as the famed Waldorf=Astoria in New York and Le Byblos Hotel in Saint-Tropez, after which he became the Director of Public Relations for two of America's highest grossing and famous restaurants, Tavern on the Green and the Russian Tea Room.

Following his time on the restaurant scene, Mr. Grossman returned to luxury hospitality as the Director of PR for the five-star New York Palace Hotel & Towers, home to royalty and luxury guests alike. Building upon all the previous experience in the luxury hospitality sector, Mr. Grossman was recruited to be the Director of Brand Communications for Small Luxury Hotels of the World, an international hotel consortium whose portfolio boasts over 450 of the finest hotels in more than 70 countries.

Mr. Grossman has spent his career understanding and responding to the wants, needs and attitudes of luxury consumers. From media outreach to marketing partnerships and corporate branding, he applies an analytical and goal-oriented approach to creating complete and unique marketing solutions for each client.

Mr. Grossman has also served on various non-profit foundation boards, as well as been a member of the Society of American Travel Writers, Public Relations Society of America and The International Spa Association.

EM50 COMMUNICATIONS is a full-service marketing and public relations firm specializing in luxury lifestyle, hospitality and travel. Bringing a multi-prong approach to clients' needs, EM50 creates integrated marketing solutions to develop and elevate brand profile, increase visibility among target consumers and drive overall business growth.

Mr. Grossman can be contacted at 646 861 2801 or lanny@em50.com

Coming Up In The March Online Hotel Business Review

"Hotel Business Review offers weekly articles for hotel management and operation and discussion on emerging growth markets."
Feature Focus
Hotel Human Resources: The Biggest Challenges
The economic challenges of the past four years have led many hotel companies to re-examine the ways in which they do business and how they deploy talent. In many cases, the work did not go away and fewer people were left to carry on the tasks that had previously been shared among many. As we work our way out of the recession and look forward to a healthier economic environment, there is an understanding that despite recovering business levels, we may never see the return of former staffing levels. This "new norm" of operating with leaner teams has led Human Resources professionals and people managers to look at career development and growth opportunities in a new light. The March Hotel Business Review will take a look at some of the strategies being used by successful hotel brands, and techniques human resource directors are currently exploring.
INSIGHTS FOR INDUSTRY LEADERS BY INDUSTRY LEADERS
"The Four Habits of Highly Effective Human Resources"
By James Bermingham, Vice President, Montage Hotels
"Embassy Suites 'The Circle of Leadership"
By Darci Riesenhuber, Director of Brand Culture, Embassy Suites Hotels
"Applying Consumer Marketing Best Practices to Employee Loyalty"
By Fred Bendana, Executive Director Client Services, Maritz Loyalty & Motivation
"How Incentives are Changing to Keep Existing Staff Motivated?"
By Jim Houran, Partner, HVS Executive Search
PLUS: Mobile Technology - Attracting & Retaining Top Talent - Education - Employee Engagement - Employment Claims & Litigation - Employment Contracts - HR Management.