Editorial Board   Guest Author

Mr. Flynn

Scott Flynn

Founder & CEO, Best Corporate Events, LLC and SmartHunts, LLC

Scott Flynn is the founder and CEO of Best Corporate Events LLC and SmartHunts LLC. He started by building two successful publishing companies that were purchased by Cendant (CD) in 1990. He then launched Zachary, a software reseller company, which made the Inc. 500 with a 1658% five year sales gain and was quickly acquired by tech giant Global Direct Mail (NYSE). In 2010 Mr. Flynn created Best Corporate Events by merging top companies in the fields of team building, interactive technology, and professional corporate training. The seasoned owners running those companies pooled their skill sets to design and launch an amazing line of original event programming that’s delivered to companies nationwide. Best Corporate Events has designed and trademarked some of the most popular programs in their industry and have created a wide variety of high-tech team building programs using iPads® and apps that they’ve developed. They’re now the largest company of their kind in America, delivering programming at hotels nationwide from their regional offices. When Apple debuted the iPad, Mr. Flynn formed SmartHunts® which developed apps to run corporate events on iPads. SmartHunts are fun, challenging, high-tech corporate scavenger hunts delivered using Apple iPads® and SmartHunts’ Apps that utilizes text messaging, audio, video, FaceTime®, QR Codes, iMovie®, social media, and GPS tracking. SmartHunts are a combination of adventure, sightseeing, gaming, laughter, and teambuilding. Their apps even create a movie, on the fly, of every SmartHunt, so it’s ready playing on the big screen when groups arrive back to their hotel ballroom. Best Corporate Events and SmartHunts are members of ADMEI, MPI, ISES, and SITE and sell their programming direct and through In-house Corporate Planners, Meeting & Event Planners, DMCs, Meeting and Incentive companies, and Hotels. Please visit www.bestcorporateevents.com for more information.

Mr. Flynn can be contacted at 727-698-6970 or scott@bestcorporateevents.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.