Editorial Board   Guest Author

Ms. Khorshid

Lema Khorshid

Founding Partner, Fuksa Khorshid, LLC

Lema Khorshid is one of the founding partners at Fuksa Khorshid, LLC where she handles a wide range of legal matters for small to mid-sized closely held businesses in Chicago and New York. She frequently assists her clients with corporate transactional and intellectual property matters; and, for the past three years she has been lead counsel on several mergers and acquisitions that have taken her clients all over the globe. Her proactive and team centric approach to counseling her business clients means empowering them with practical and creative legal solutions that are closely intertwined to their business strategy. Rather than teaching them how to react to a “legal crisis”, Ms. Khorshid encourages her clients to be proactive about their business ventures by developing sound legal and business strategies that work in tandem to help them maximize their profit and ensure their long term success. Ms. Khorshid is frequently invited to guest speak at Small Business Centers all over Chicago, where she teaches workshops to entrepreneurs on a myriad of legal and business issues that affect their businesses. In 2009, Ms. Khorshid was honored by the Business Ledger for being one of the twenty two influential women in business in Chicago. Prior to being a partner at Fuksa Khorshid, LLC, Ms. Khorshid spent over six years consulting hospitality, fashion, and entertainment clients on their branding and public relations strategies and initiatives in Chicago. Her clients included several prominent fashion retail establishments, hotels, nightclubs, and restaurant groups such as: The W Hotels, The Park Hyatt Chicago, Le Meridien, The Sutton Place, The Whitehall, crobar, DKNY, French Connection, Guess, Kenneth Cole, Nicole Miller, Thomas Pink, and Bloomingdale’s, to name a few. Ms. Khorshid sits on the Board of Directors for the University of Illinois Entrepreneurship Advisory Council, The Gateway for Cancer Research, and The Light Project. She has chaired several large scale fundraisers to support arts and cultural initiatives in underprivileged communities; brought awareness to Chicago’s fashion and arts scene; and, raised thousands of dollars to support educational initiatives for entrepreneurs. Since 2006, she founded and chaired the BizOver™, a large scale marketing and networking platform for entrepreneurs. Ms. Khorshid received two bachelor’s degrees from the University of Illinois at Champaign-Urbana in Finance and Marketing, with a concentration in International Business and Italian (2000). She received her Juris Doctorate from Loyola University School of Law in Chicago (2004). Ms. Khorshid is proficient in Arabic, French, and Italian. In her time away from the office, Ms. Khorshid loves international travel, is a self proclaimed foodie, and has a penchant for fashion and film. Please visit www.fklawfirm.com for more information.

Ms. Khorshid can be contacted at 312-266-2221 or info@fklawfirm.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.