Editorial Board   Guest Author

Ms. Khorshid

Lema Khorshid

Founding Partner, Fuksa Khorshid, LLC

Lema Khorshid is one of the founding partners at Fuksa Khorshid, LLC where she handles a wide range of legal matters for small to mid-sized closely held businesses in Chicago and New York. She frequently assists her clients with corporate transactional and intellectual property matters; and, for the past three years she has been lead counsel on several mergers and acquisitions that have taken her clients all over the globe. Her proactive and team centric approach to counseling her business clients means empowering them with practical and creative legal solutions that are closely intertwined to their business strategy. Rather than teaching them how to react to a “legal crisis”, Ms. Khorshid encourages her clients to be proactive about their business ventures by developing sound legal and business strategies that work in tandem to help them maximize their profit and ensure their long term success. Ms. Khorshid is frequently invited to guest speak at Small Business Centers all over Chicago, where she teaches workshops to entrepreneurs on a myriad of legal and business issues that affect their businesses. In 2009, Ms. Khorshid was honored by the Business Ledger for being one of the twenty two influential women in business in Chicago. Prior to being a partner at Fuksa Khorshid, LLC, Ms. Khorshid spent over six years consulting hospitality, fashion, and entertainment clients on their branding and public relations strategies and initiatives in Chicago. Her clients included several prominent fashion retail establishments, hotels, nightclubs, and restaurant groups such as: The W Hotels, The Park Hyatt Chicago, Le Meridien, The Sutton Place, The Whitehall, crobar, DKNY, French Connection, Guess, Kenneth Cole, Nicole Miller, Thomas Pink, and Bloomingdale's, to name a few. Ms. Khorshid sits on the Board of Directors for the University of Illinois Entrepreneurship Advisory Council, The Gateway for Cancer Research, and The Light Project. She has chaired several large scale fundraisers to support arts and cultural initiatives in underprivileged communities; brought awareness to Chicago's fashion and arts scene; and, raised thousands of dollars to support educational initiatives for entrepreneurs. Since 2006, she founded and chaired the BizOver™, a large scale marketing and networking platform for entrepreneurs. Ms. Khorshid received two bachelor's degrees from the University of Illinois at Champaign-Urbana in Finance and Marketing, with a concentration in International Business and Italian (2000). She received her Juris Doctorate from Loyola University School of Law in Chicago (2004). Ms. Khorshid is proficient in Arabic, French, and Italian. In her time away from the office, Ms. Khorshid loves international travel, is a self proclaimed foodie, and has a penchant for fashion and film.

Please visit www.fklawfirm.com for more information.

Ms. Khorshid can be contacted at 312-266-2221 or info@fklawfirm.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.