Editorial Board   Guest Author

Ms. Keller

Chaunsea Keller

Executive Vice President, EproDirect

Chaunsea Keller is the Executive Vice President for EproDirect.  She has over 22 years of experience in the hospitality sales, public relations and marketing field, and has been with EproDirect since 2004. 

Prior to EproDirect, Ms. Keller was on-property with Hotel Phillips, Fairmont Hotels & Resorts, and IHG.  Her role allows her to see daily interaction between hospitality suppliers and meeting planners; therefore, is a good gauge on the meetings industry as a whole. 

Ms. Keller has served on various Board of Directors, including MPI, HSMAI, SGMP and is currently serving on the Board of Directors for the Nacogdoches County United Way.  She has been published countless times, and has had the opportunity to be a featured speaker in many workshops, panels and advisory councils, specifically focusing on the meetings industry. 

Please visit http://www.eprodirect.com for more information.

Ms. Keller can be contacted at +1 405-233-1033 or chaunsea.keller@eprodirect.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.