Editorial Board Guest Author
Executive Vice President, Chief Marketing Officer, Red Lion Hotels CorporationBill Linehan joined RLH Corporation in February 2014 as Executive Vice President and Chief Marketing Officer. With him leading a national award-winning marketing team, the company has since launched an upscale brand, Hotel RL, and re-launched branding for Red Lion Hotels, Red Lion Inn & Suites, GuestHouse International and Settle Inn. In 2015, RLHC introduced Hello Rewards, an innovative guest recognition program that is disruptive to traditional loyalty schemes, yet more relevant to changing consumer dynamics; less costly and more rewarding with instant gratification. Hello Rewards grew by 50 percent in 2016, driving RevPar growth for RLH Corporation properties. Mr. Linehan also released RevPak, a guest delivery program of industry-leading technologies and integrations that helps optimize revenues through dynamic pricing, content management, CRM strategies, MA and digital marketing techniques. He has continued to develop new omni-channel marketing strategies consistently outperforming industry averages. Mr. Linehan has more than 25 years of hospitality experience, most recently as Chief Marketing Officer and Managing Director at Richfield Hospitality and Sceptre Hospitality Resources, where he led the sales, marketing and resource management activities surrounding the company's portfolio of hotels and resorts. At Sceptre, Mr. Linehan repositioned the company to become a global leader of hotel revenue technologies. Prior to that, he was Vice President of Global Marketing for InterContinental Hotels Group, where he established the marketing to re-launch seven IHG brands to the development community. Mr. Linehan also previously served as Global Vice President of Marketing, Brand Alignment and Partnerships for Starwood Hotels and Resorts and held sales and marketing positions with both Hyatt and Sheraton. Please visit www.redlion.com for more information.
Mr. Linehan can be contacted at 509-777-6393 or email@example.com