Editorial Board   Guest Author

Mr. Presworsky

Eric Presworsky

Chief Technology Officer, Zhone Technologies

Eric Presworsky is the Chief Technology Officer for Zhone Technologies and oversees the technical operations and development of Zhone's Single Line Multi-Service (SLMS) architecture as well as next-generation Zhone product offerings the long-term product roadmap. Eric was a founding member of Zhone’s engineering team in 1999. He oversees the development of the company’s $50 million release test lab at Zhone’s headquarters in Oakland, Calif. – where Zhone Technologies’ products are still tested and evaluated before being released to customers. Eric has 21 years of experience working with carrier, hospitality and enterprise customers to design, build, deploy and manage world-class networks. Within his day-to-day responsibilities he also manages the product engineering, product management, technical publications and Global services and technical support teams at Zhone. He was instrumental in developing Zhone’s Gigibit Passive Optical Network (GPON) come to market. Under his leadership, Zhone has shipped enough MXK hardware to support up to 15 million subscribers on Passive Optical Networks (PON) and deployed enough ONTs to create more than two million high-capacity broadband access points around the world. Eric is a thought leader in the telecommunications industry and has spoken internationally on the value of next generation fiber technologies, serving as an advocate for the industry as a whole. Prior to joining Zhone, Eric served as Assistant Vice President of Carrier Systems Development for Lucent Technologies Internetworking Systems Division, formerly Ascend Communications, Inc. Prior to Lucent, Eric also held numerous technical management positions at several leading telecommunications companies, including BellCore and XCOM/Level 3. Eric received his Bachelor of Science in Communications from State University of New York College at Buffalo and his master’s degree in Telecommunications from the University of Colorado at Boulder. About Zhone Technologies Zhone Technologies, Inc. (NASDAQ: ZHNE) is a global leader in the fiber access market, serving more than 750 of the world's most innovative network operators. The IP Zhone is the only solution that enables service providers to build the network of the future today, supporting end-to-end Voice, Data, Entertainment, Social Media, Business, Mobile Backhaul and Mobility service. Zhone is committed to building the fastest and highest quality All IP Multi-Service solution for its customers. Zhone is headquartered in California and its products are manufactured in the USA in a facility that is emission, wastewater and CFC free. If your hotel could benefit from a lower cost of ownership, an upgrade to a highly secure and robust platform, fill out this complimentary cost analysis assessment for the POL solution that is right for you: [http://bit.ly/1J0UMZo][1]. [1]: http://bit.ly/1J0UMZo

Mr. Presworsky can be contacted at inquiries@zhone.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.