Editorial Board   Guest Author

Mr. Presworsky

Eric Presworsky

Chief Technology Officer, Zhone Technologies

Eric Presworsky is the Chief Technology Officer for Zhone Technologies and oversees the technical operations and development of Zhone's Single Line Multi-Service (SLMS) architecture as well as next-generation Zhone product offerings the long-term product roadmap. Eric was a founding member of Zhone's engineering team in 1999. He oversees the development of the company's $50 million release test lab at Zhone's headquarters in Oakland, Calif. - where Zhone Technologies' products are still tested and evaluated before being released to customers. Eric has 21 years of experience working with carrier, hospitality and enterprise customers to design, build, deploy and manage world-class networks. Within his day-to-day responsibilities he also manages the product engineering, product management, technical publications and Global services and technical support teams at Zhone. He was instrumental in developing Zhone's Gigibit Passive Optical Network (GPON) come to market. Under his leadership, Zhone has shipped enough MXK hardware to support up to 15 million subscribers on Passive Optical Networks (PON) and deployed enough ONTs to create more than two million high-capacity broadband access points around the world. Eric is a thought leader in the telecommunications industry and has spoken internationally on the value of next generation fiber technologies, serving as an advocate for the industry as a whole. Prior to joining Zhone, Eric served as Assistant Vice President of Carrier Systems Development for Lucent Technologies Internetworking Systems Division, formerly Ascend Communications, Inc. Prior to Lucent, Eric also held numerous technical management positions at several leading telecommunications companies, including BellCore and XCOM/Level 3. Eric received his Bachelor of Science in Communications from State University of New York College at Buffalo and his master's degree in Telecommunications from the University of Colorado at Boulder. About Zhone Technologies Zhone Technologies, Inc. (NASDAQ: ZHNE) is a global leader in the fiber access market, serving more than 750 of the world's most innovative network operators. The IP Zhone is the only solution that enables service providers to build the network of the future today, supporting end-to-end Voice, Data, Entertainment, Social Media, Business, Mobile Backhaul and Mobility service. Zhone is committed to building the fastest and highest quality All IP Multi-Service solution for its customers. Zhone is headquartered in California and its products are manufactured in the USA in a facility that is emission, wastewater and CFC free. If your hotel could benefit from a lower cost of ownership, an upgrade to a highly secure and robust platform, fill out this complimentary cost analysis assessment for the POL solution that is right for you: [http://bit.ly/1J0UMZo][1]. [1]: http://bit.ly/1J0UMZo

Mr. Presworsky can be contacted at inquiries@zhone.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.