Editorial Board

Mr. Gilbert

David Gilbert

President - Hospitality Group, Heartland Payment Systems

With more than 30 years of hospitality experience and a track record of leading successful growth while developing and maintaining brand identity and implementing strategic change, David Gilbert is responsible for the growth and development of Heartland’s portfolio and services within several industries, including restaurants, lodging and affiliated markets. Prior to joining Heartland, the nation’s 5th largest payment processor, Mr. Gilbert was the chief operating officer of the National Restaurant Association (NRA), the restaurant industry’s largest and most respected trade organization. In this role from 2009-2012, Mr. Gilbert focused on guiding the organization in its ongoing efforts to provide and develop valuable products, services and benefits to help the industry and the Association’s members. He was also responsible for all operations, sales, business/product development, strategic relationships and financial analysis of the association and its subsidiaries. Before the NRA, Mr. Gilbert spent several years as a restaurant and hospitality industry consultant, and held several executive positions with national chains, including chief administrative officer with Cracker Barrel Old Country Store, Inc., executive vice president and chief administrative officer with Shoney’s Inc., and executive director of development with Applebee’s International, Inc. His background also includes operations, product development and management experience in the quick service, casual dining and family dining segments. A resident of Nashville, TN, Mr. Gilbert holds a bachelor’s degree in hotel and restaurant administration from Florida State University. He is also a member of the National Restaurant Association, the International Council of Shopping Centers and the West Virginia University Hospitality Board of Advisors.

Mr. Gilbert can be contacted at 888-798-3131 ext. 2281 or david.gilbert@e-hps.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.