Editorial Board   

Mr. Catlin

Jeff Catlin

Co-Founder and CEO, Lexalytics, Inc

Jeff Catlin has over 20 years of experience in the fields of search, classification and text analytics products and services. He has held technical, managerial and senior management positions within a variety of companies including Thomson Financial and Sovereign Hill Software. Mr. Catlin’s experience building text based applications for companies like Thompson Financial where he built a finance news search application showed the need for a set of text mining tools. This need eventually led him to create Lexalytics to provide these text services that had previously been built from scratch. His depth of experience in Search and Text Analytics has made him a frequent speaker at text mining conferences and a frequent guest submitter at blog sites across the internet (for example a video for network world that explains how and why search and text analytics systems compliment one another. Prior to the formation of Lexalytics, Mr. Catlin acted as the General Manager for the unstructured data group of LightSpeed Software where he was responsible for sales, marketing and development efforts for the Knowledge Appliance and iFocus products. Prior to joining LightSpeed, he was co-owner of PleasantStreet Technologies which produced a news-filtering product for Thompson Financial. Mr. Catlin is currently co-founder and CEO of Lexalytics, Inc. Lexalytics software turns conversations into profitable business decisions. Built without any venture funding, Lexalytics is a profitable company that builds the most important engine for social text mining. Relying heavily on automation and a very senior group of people, Mr. Catlin’s company has gone from launching the world’s first commercial sentiment analysis engine to processing billions of documents a day for the top social listening and customer experience management companies in the world. Re-investing millions of dollars a year into development and operations has kept Lexalytics at the forefront of innovation and ahead of the competition for the past twelve years. Mr. Catlin graduated from UMass Amherst with a degree in Electrical Engineering in 1987. Please visit www.lexalytics.com for more information.

Mr. Catlin can be contacted at 1-617-249-1049 or sales@lexalytics.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.