Editorial Board   Guest Author

Mr. Catlin

Jeff Catlin

Co-Founder and CEO, Lexalytics, Inc

Jeff Catlin has over 20 years of experience in the fields of search, classification and text analytics products and services. He has held technical, managerial and senior management positions within a variety of companies including Thomson Financial and Sovereign Hill Software. Mr. Catlin’s experience building text based applications for companies like Thompson Financial where he built a finance news search application showed the need for a set of text mining tools. This need eventually led him to create Lexalytics to provide these text services that had previously been built from scratch. His depth of experience in Search and Text Analytics has made him a frequent speaker at text mining conferences and a frequent guest submitter at blog sites across the internet (for example a video for network world that explains how and why search and text analytics systems compliment one another. Prior to the formation of Lexalytics, Mr. Catlin acted as the General Manager for the unstructured data group of LightSpeed Software where he was responsible for sales, marketing and development efforts for the Knowledge Appliance and iFocus products. Prior to joining LightSpeed, he was co-owner of PleasantStreet Technologies which produced a news-filtering product for Thompson Financial. Mr. Catlin is currently co-founder and CEO of Lexalytics, Inc. Lexalytics software turns conversations into profitable business decisions. Built without any venture funding, Lexalytics is a profitable company that builds the most important engine for social text mining. Relying heavily on automation and a very senior group of people, Mr. Catlin’s company has gone from launching the world’s first commercial sentiment analysis engine to processing billions of documents a day for the top social listening and customer experience management companies in the world. Re-investing millions of dollars a year into development and operations has kept Lexalytics at the forefront of innovation and ahead of the competition for the past twelve years. Mr. Catlin graduated from UMass Amherst with a degree in Electrical Engineering in 1987. Please visit www.lexalytics.com for more information.

Mr. Catlin can be contacted at 1-617-249-1049 or sales@lexalytics.com

Coming up in April 2018...

Guest Service: Empowering People

Excellent customer service is vitally important in all businesses but it is especially important for hotels where customer service is the lifeblood of the business. Outstanding customer service is essential in creating new customers, retaining existing customers, and cultivating referrals for future customers. Employees who meet and exceed guest expectations are critical to a hotel's success, and it begins with the hiring process. It is imperative for HR personnel to screen for and hire people who inherently possess customer-friendly traits - empathy, warmth and conscientiousness - which allow them to serve guests naturally and authentically. Trait-based hiring means considering more than just a candidate's technical skills and background; it means looking for and selecting employees who naturally desire to take care of people, who derive satisfaction and pleasure from fulfilling guests' needs, and who don't consider customer service to be a chore. Without the presence of these specific traits and attributes, it is difficult for an employee to provide genuine hospitality. Once that kind of employee has been hired, it is necessary to empower them. Some forward-thinking hotels empower their employees to proactively fix customer problems without having to wait for management approval. This employee empowerment—the permission to be creative, and even having the authority to spend money on a customer's behalf - is a resourceful way to resolve guest problems quickly and efficiently. When management places their faith in an employee's good judgment, it inspires a sense of trust and provides a sense of higher purpose beyond a simple paycheck. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.