Editorial Board   Guest Author

Mr. Hoare

Mark Hoare

Partner, The Prism Partnership

Mark Hoare has over 30 years hospitality and hospitality technology experience within the European and North American marketplaces. Drawing upon his hotel operations and management career with companies such as The Savoy Group, Royal Classic Hotels, Sheraton and Disney, he made the transition into hotel technology in the early 90s. With Hotel Information Systems he rose through a series of positions culminating in the role of General Manager Western Europe. Later he moved to the United States and focused his attentions on Central Reservations and Distribution technologies by joining Anasazi, which later became Pegasus Solutions. At Pegasus he held VP of Product Management positions with P/L responsibilities for both their Reservations and Distribution business lines. In his most recent corporate position he was SVP of Travel Cruise & Hospitality with IBS. In 2005, while still fully involved in the corporate world, Mr. Hoare founded his own consulting and services company as a means to further contribute to the hospitality industry. In 2007 he transitioned into full-time consulting becoming a partner with The Prism Partnership where he now draws upon all of his hotel operations, management and technology experience to bridge the gap that so often exists between these primary areas. Mr. Hoare is passionate about the development of new business solutions and complementary technologies that result in more efficient and cost contained hotel operations, and also with breakthrough technology solutions that remove legacy barriers to the flow of electronic commerce between hotel suppliers and the distributors of their products. A long standing member of industry organizations such as HTNG, HSMAI, HEDNA and HFTP, Mr. Hoare frequently presents at their conferences and also regularly contributes articles to the industry press. Born and educated in England, Mr. Hoare has traveled and worked extensively throughout: Europe, the Middle East, Africa, North America, and for the last nineteen years has been based in the United States where he currently resides with his family in Atlanta, Georgia. Please visit www.theprismpartnership.com for more information.

Mr. Hoare can be contacted at 404-424-9258 or mhoare@theprismpartnership.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.