Editorial Board

Mr. Morrison

Scott Morrison

Director of Marketing, Deep Blue Communications

Scott Morrison is Director of Marketing for Deep Blue Communications, LLC, an international provider of converged Wi-Fi networks for hospitality, retail, and large entertainment venues. Mr. Morrison works closely with the CEO and COO for Deep Blue to create, define and implement corporate marketing strategy for the hospitality, retail, and large entertainment venue verticals. Before his directorship, he held the position of Marketing Manager , responsible for the tactical execution of the corporate marketing plan; design and execution of all marketing collateral both online and for print; trade show exhibits, management, and execution; website design; all aspects of social media. In addition, generated sales leads utilizing Hubspot inbound marketing and sales software; conducted new product demonstrations and training. Prior to these positions, Mr. Morrison was a freelance designer for Deep Blue Communications while attaining his degree in computer science. With thirty years experience in the print and design industry, Mr. Morrison has expertise in everything from concept to creation to production. Please visit http://www.deepbluecommunications.com for more information.

Mr. Morrison can be contacted at 518-389-2726 or smorrison@deepbluecommunications.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.