Editorial Board

Mr. Cornell

Robert M. Cornell

Senior Vice President of Development, Preferred Hotels & Resorts

With more than 35 years experience in the hotel, airline and travel industries, Mr. Robert M. Cornell serves as Senior Vice President of Development for Preferred Hotels & Resorts. Mr. Cornell joined Preferred Hotels & Resorts in 1994 as Senior Vice President of Sales and Marketing. From 2002 to 2004, he served as Managing Director of the Preferred Hotels & Resorts brand. A recognized expert in Quality Assurance, he also directs the company’s award-winning Global Standards of Excellence™ quality assurance program. In 2006, he was instrumental in the development of Preferred Residences a new luxury residential brand created in partnership with Interval, and, in 2007, he led the acquisition team for Historic Hotels of America. Previously, he had been a Co-Founder and acted as Senior Vice President of the former Sterling Hotels brand. He also spent 12 years with Four Seasons Hotels, LTD, serving as Corporate Vice President of Marketing and Planning, Vice President of Field Marketing and at the property level, Resident Manager of the Four Seasons Olympic Hotel in Seattle and Director of Marketing at the Ritz Carlton in Chicago. Mr. Cornell also held sales, promotion and marketing positions with Swissair and American Express travel. Mr. Cornell received his certificates in Hotelierie as an operations apprentice working at hotels in Switzerland, Austria, Spain and Morocco. He also attended Portland State College in Portland Oregon, The French Institute in New York and more recently earned a Certificate in Fine Arts from the Art Institute of Chicago. Please visit http://www.preferredhotels.com for more information.

Mr. Cornell can be contacted at 312-542-9205 or rcornell@preferredhotels.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.