Editorial Board   Guest Author

Mr. Sanfilippo

Matt Sanfilippo

Senior Vice President, Human Resources, The Service Companies

As Senior Vice President of Human Resources at The Service Companies, Matt Sanfilippo oversees 6,000 employees in 40 states and Puerto Rico. Mr. Sanfilippo joined The Service Companies as Director of Human Resources in November 2010. Prior to joining The Service Companies, Mr. Sanfilippo spent over six years with the world's largest casino hotel company, Caesars Entertainment. While with Caesars, Mr. Sanfilippo held various leadership roles in Human Resources including, Employee Relations Manager, and Human Resources Manager. Mr. Sanfilippo got his start in Human Resources as an HR Generalist at Pinnacle Airlines Corp. Prior to joining Caesars, Mr. Sanfilippo spent four years proudly serving in the United States Air Force at Nellis Air Force Base in Las Vegas, NV. Throughout his career, Mr. Sanfilippo has earned several recognitions, including the Chairman's Award for Leadership at Caesars Entertainment in January 2009. He was promoted into his current role overseeing all Human Resources functions in May 2015. Please visit http://www.theservicecompanies.com for more information.

Mr. Sanfilippo can be contacted at 305-681-8800 or matt.sanfilippo@theservicecompanies.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.