Editorial Board   

Mr. Meek

Frank Meek

International Technical & Training Director, Orkin, LLC

“Knowledge is power when it comes to effective pest management.” An industry veteran, Frank Meek has been with Orkin since 1986. In 2003, he was named among the future leaders of the pest management industry in Pest Control Technology magazine's “40 Under 40” ranking. Currently, as the International Technical and Training Director, Mr. Meek provides technical support and training in both sales and service to Orkin's international franchises, helping them grow and develop in their specific markets. As a board-certified entomologist, Mr. Meek teaches Integrated Pest Management principles and can explain how to use all available methodologies to prevent pest infestations in various commercial settings. Mr. Meek has experience in all areas of pest control, enabling him to provide a cross-industry overview of the role that pest management can play in improved safety and sanitation. His common-sense approach and extensive experience make him a natural media resource. Among other pest management topics, he is well versed in best pest management practices in hospitality environments. Mr. Meek is a regular speaker at National Pest Management Association (NPMA) and many international, state and regional pest control association meetings, as well as non pest control industry associations such as the American Society for Healthcare Environmental Services (ASHES). He has published many articles for the pest control industry trade magazines, as well as major media outlets such as Wall Street Journal, New York Times, CNN, MSNBC and others. Meek has also represented Orkin on national television with appearances on shows such as the NBC Today Show, CNN and ABC News. Mr. Meek writes a monthly column called “Technicalities” for PMP magazine. In 2005, he co-authored the IPM Recommended Practice book for American Society for Healthcare Environmental Services (ASHES), which has become the standard for providing pest management service to the healthcare industry. In 2010, Mr. Meek authored the chapter on Occasional Invader Pest in the 10th edition of the Mallis Handbook to Pest Control Operations. Previously, Mr. Meek has contributed to HotelExecutive.com on topics ranging from pest management practices for LEED certification to bed bugs and integrating pest management into redesign plans.

Mr. Meek can be contacted at 404-888-2898 or fmeek@rollinscorp.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.