Editorial Board

Mr. Vallauri

DJ Vallauri

Founder and CEO, Lodging Interactive

DJ Vallauri, Founder & President of Lodging Interactive, has been proactive and successful in all his social media initiatives over the last five years through CoMMingle. Mr. Vallauri saw the void of participation on social media from individual hotel properties and in 2010 CoMMingle was born. Through his insightful projections, CoMMingle has become a successful division of Lodging Interactive solely dedicated to social media marketing, social customer service and reputation management for the Hospitality Industry. Every industry’s social media needs are different and Mr. Vallauri understands the needs and challenges faced by hotels. Recently, he has led the charge on two new initiatives that take social media to a different level.: Ask DJV Video Series – Weekly video series on YouTube and cross-pollinated to other social networks authentically. Each week Mr. Vallauri offers suggestions, tips, advice, shares knowledge and answers questions from hospitality leaders. The topics range from social media, social customer service, reputation management and the social ecosystem of a hotel. He is sharing his knowledge and giving back to an industry that gave so much to him. Social Voices – A 24/7/365 Social Customer Service & Engagement platform to assist the hospitality industry with its online customer service needs. Mr. Vallauri's focus had been on how Millennials are using social media. Social Media has embraced the customer service experience between the consumer and the business. No longer just a marketing media, but a true representation of a social voice where a hotel can influence its reputation, add a human touch, connect with past/present/future guests and participate in discussion. Mr. Vallauri provides the overall company direction and continues to develop leading technology products and services for the hospitality industry. He has held sales, marketing and business development positions with companies such as Meridien Hotels, Reed Travel Group, American Airlines‘ – AMR Information Services, Cendant’s subsidiary WizCom International and Prime Hospitality Corp. In addition, he founded two e-commerce businesses, which he subsequently sold in early 1999. Mr. Vallauri also serves on the HSMAI Greater New York chapter Advisory Board as the Director of Social Media. Please visit http://LodgingInteractive.com for more information.

Mr. Vallauri can be contacted at 877-291-4411 ext 704 | Lodging or dj@lodginginteractive.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.