Editorial Board

Ms. Ruble-Dotts

Ranee Ruble-Dotts

Founder and Creative Director, Paper Moon Creative

Ranee Ruble-Dotts is the founder and creative director for Paper Moon Creative, a boutique design and marketing communications agency based in Portland, Oregon. With more than 20 years of experience, she specializes in branding development, print design, web design, e-mail marketing, copy writing, and media relations. Primarily serving the travel and tourism industry, her clients include the California Hotel and Lodging Association, California Association of Boutique and Breakfast Inns, Visit Santa Cruz County, Santa Barbara Hotel Group, and many others. Ms. Ruble-Dotts got her professional start in design in 1991, at the age of 17, just as Apple computers and desktop publishing were fast replacing old typesetters and stat cameras. In her hometown of St. Louis, she landed a summer internship at Hartmann Publishing, which published the city’s alternative newsweekly, The Riverfront Times and the city’s glossy St. Louis Magazine. She was offered a job and stayed for five years, designing print advertising, editorial page layouts, and all manner of printed marketing collateral while she finished high school and then college. Prior to founding Paper Moon Creative in 2005, Ms. Ruble-Dotts held senior-level marketing and communications positions with the City of Big Bear Lake and the Santa Cruz County Conference and Visitors Council (now Visit Santa Cruz County). She holds a B.A. in Media Communications from Webster University in St. Louis and M.F.A in Creative Writing from the University of Oregon. Since 2008, Ms. Ruble-Dotts has taught the branding and packaging design courses for Portland Community College and the Small Business Development Center’s “Getting Your Recipe to Market” program for food entrepreneurs. Please visit http://www.papermooncreative.com for more information.

Ms. Ruble-Dotts can be contacted at 503-788-3938 or ranee@papermooncreative.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.