Editorial Board   Guest Author

Mr. Pasdeloup

Sylvain Pasdeloup

General Manager, Sofitel Bali Nusa Dua Beach Resort

As Hotel Manager of Sofitel Bali Nusa Dua Beach Resort since its opening in 2013, Sylvain Pasdeloup took the reigns as General Manager on May 1st 2015, carrying on with the duties of overseeing the operations of this luxury five-star resort. He happens to be the youngest hotelier ever to be appointed to this most prestigious helm position at an international five-star resort, at the mere age of 33. The French-born hotelier’s long stint comprises Sofitel worldwide, which includes the opening of two Sofitel properties in India and his current post in Bali, Indonesia, and which has allowed him to demonstrate his strategic capability in ensuring effective change outcomes and having valuable experiences in a diverse range of markets. Mr. Pasdeloup has developed a strong ability to work with stakeholders of all kinds, from employees, to property owners and suppliers. Mr. Pasdeloup graduated from Lycée Hôtelier of Occitanie, Toulouse, France in 2001, and achieved an MBA in International Hospitality Management (AACSB-EQUIS accredited), graduating from ESSEC - ESSEC Business School in 2005. He speaks fluent native French, English, advanced Spanish and intermediate Bahasa Indonesia. He is also an Australian permanent resident. Mr. Pasdeloup’s previous tenures include the Sofitel Gold Coast in November 2007 as Director of Food and Beverage, and a similar position from 2008 to 2010 at the Sofitel Brisbane Central. He then moved to Asia to take up position at Sofitel Mumbai Bandra Kurla, Accor’s first and flagship property in India, as Executive Assistant Manager, overseeing the pre-opening and management of the 302-rooms resort. Please visit http://www.sofitel.com for more information.

Mr. Pasdeloup can be contacted at 62-361-849-2888 or sylvain.pasdeloup@sofitel.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.