Editorial Board   Guest Author

Mr. Morvant, Jr.

Irby Morvant, Jr.

General Manager, Hyatt Regency San Francisco Airport

Irby Morvant Jr. is the general manager at Hyatt Regency San Francisco Airport. A seasoned professional with nearly 30 years’ experience in the hospitality industry, Mr. Morvant’s knowledge and passion for hospitality is invaluable as he leads the hotel through a complete, top-to-bottom renovation planned for completion in summer 2016. Mr. Morvant boasts a 27-year tenure with Hyatt, serving in various sales and leadership roles at properties from coast-to-coast, including multiple Hyatts in Chicago, historic Hyatt Regency Cleveland at the Arcade, Hyatt Regency Boston and Hyatt Regency New Orleans. In 2007, Mr. Morvant was appointed regional vice president of sales based in Chicago, then moved into the role of general manager at Hyatt Regency Mission Bay Spa and Marina in San Diego prior to joining the team at Hyatt Regency San Francisco Airport. Mr. Morvant’s passion for ensuring the quality of every touchpoint in the hotel inspires his entire team to contribute their talents to create a tranquil and holistic experience for every guest. He has a special enthusiasm for creating the type of restorative experience that surpasses guest’s expectations of an airport hotel. A community man at heart, Mr. Morvant also serves on the boards of the Burlingame Chamber of Commerce and the San Mateo/Silicon Valley County Convention and Visitors Bureau. He graduated from University of New Orleans before being accepted into Hyatt’s Corporate Management Training program. In his free time, Mr. Morvant enjoys exploring the South Bay peninsula with his wife and three children, trying various types of cuisine and doing adventurous outdoor activities. Please visit http://www.hyatt.com for more information.

Mr. Morvant, Jr. can be contacted at 650-347-1234 or irby.morvant@hyatt.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.