Editorial Board   

Ms. Donnally

Trish Donnally

Regional PR Director , Gensler

Trish Donnally is the regional Public Relations Director for Gensler. Previously Ms. Donnally was Director of Public Relations for ForrestPerkins. She has built her career on writing about and promoting inspiring design. Following ForrestPerkins’ merger with top international architecture and design firm Perkins Eastman (no relation) on January 1, 2016, Ms. Donnally also began supporting Perkins Eastman in Communications. Previously, Ms. Donnally was Editor in Chief of *Washington Spaces*, a design magazine owned by *The Washington Post* that she helped launch in 2004 to celebrate the work of talented architects and interior designers.* Ms. Donnally has co-authored three books on design. The first, *The New Traditional* with Darryl Carter, one of *Architectural Digest’s* Top 100, Clarkson Potter/Publishers, 2008, is in its third printing. *Elle Décor* named her second book, *The Collected Home*, also co-authored with Darryl Carter, among the “Best Design Books of Winter 2012”. And she co-authored *Ingenue to Icon* with Howard V. Kurtz, D Giles Limited, London, 2015. As Fashion Editor of the *San Francisco Chronicle*, Ms. Donnally interviewed Giorgio Armani, Ralph Lauren, and Karl Lagerfeld, among others, and was honored with more than two dozen national journalism awards. She covered the runway collections in Milan, Paris, and New York for 15 years. Ms. Donnally holds a Bachelor of Science in Conservation and Resource Management from the University of Maryland. Please visit https://www.gensler.com/ for more information.

Ms. Donnally can be contacted at 512-867-8100 or trish_donnally@gensler.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.