Editorial Board   Guest Author

Mr. Berger

Dan Berger

Founder and CEO, Social Tables

Dan Berger is the Founder and CEO of the Washington, D.C.-based Social Tables. The award-winning software platform has been used to source, plan and execute over one million events since 2011. The company has over 4,000 customers in 100 countries. It has been recognized as one of the best places to work in the D.C. area by the Washington Post and SmartCEO. Social Tables has won numerous industry awards, including Best Industry Innovation from the International Live Events Association. Mr. Berger has been recognized as an industry and tech leader by BizBash, Event Solutions, Washingtonian, MeetingsNet, Successful Meetings, and others. He recently has been named as one of the most influential leaders in the meetings industry for 2016 by Successful Meetings for the second year in a row. He volunteers with several industry organizations, including the Convention Industry Council and the Philadelphia Convention and Visitor Bureau and was most recently appointed to serve on the Economic Strategy Advisory Committee by the Mayor of Washington, DC. Mr. Berger is a passionate educator and spends his time sharing his experience and knowledge with others. He has spoken at over 150 events and is continually looking for new opportunities to give back to the community. Prior to Social Tables, Mr. Berger worked in management consulting, ran a large association, worked for a Member of Congress, and build websites for several startups. Mr. Berger has a BA from Hunter College and an MBA from Georgetown. He was born in Israel, grew up in NYC, and lives in DC with his dog, Leroy. Please visit http://www.socialtables.com for more information.

Mr. Berger can be contacted at 877-973-2863 or dan@socialtables.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.