Editorial Board   Guest Author

Mr. Hartwright

Nick Hartwright

Co-Founder, Mill and Company Project

Nick Hartwright is one of London's leading social entrepreneurs. He is a huge supporter of the arts and culture-based projects, and wants to make them accessible to all. In the first instance he is a place-maker and has been, and is, involved in a number of exciting regeneration projects in the capital that are ultimately making people's lives, and communities, better. His projects are about regeneration not gentrification, and all of Mr. Hartwright's spaces are sustainable, deliverable and affordable. He takes on derelict buildings, places that might be crumbling, and works with local authorities to restore them, give them a new lease of life and make them focal points in local and creative communities. Mr. Hartwright's is committed to making London's art scene flourish, and is incredibly supportive of creative minds. To this end, he recently opened Green Rooms, the UKs first arts-led independent social enterprise hotel. Situated on Station Road in Wood Green, it is already changing the shape and face of the area. Mr. Hartwirght is co-founder of The Mill Co. Project, a social enterprise that provides work and project spaces at extremely competitive rates for artists and small creative companies. Tenants are provided with a space to work in, performance areas and stages to put on shows or exhibitions by night, a network of other artists to collaborate with, a creative agency they can work with, and a store where they can sell their products. Under Nick's stewardship the The Mill Co. Project has grown incredibly quickly. Starting in 2010, it now operates nearly 100,000 square foot of workspace, theatre space, cafes, bars and restaurants across London, and supports over 100 SMEs.

Mr. Hartwright can be contacted at

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.