Editorial Board   Guest Author

Mr. Dominguez

Michael Dominguez

Chief Sales Officer, MGM Resorts International

Michael Dominguez is the Chief Sales Officer for MGM Resorts International providing oversight of sales strategies in the MICE and leisure segments, including industry relations, diversity sales and MGM Resorts Events & Production Services. Mr. Dominguez oversees a Global Sales team that expands the US, Canada and International destinations. Mr. Dominguez’s experience spans 29 years in the hospitality industry ranging from Food & Beverage operations, hotel sales and responsibility for destination sales in Palm Springs, California. This experience has afforded Mr. Dominguez the opportunity to work for numerous hotel management/ownership companies including: Hyatt Hotels, Starwood Hotels, Marcus Hotels, Harbaugh Hotels, Loews Hotels to name a few. He has the unique experience of both an operations background coupled with an extensive sales and marketing responsibility. Mr. Dominguez is actively involved in leadership roles in the Meetings and Events Industry and has served as Chairman for the International Board of Directors for Meeting Professionals International and currently serves on the US Travel Executive Committee. His other volunteer involvement includes being Co-Chair of the Meetings Means Business Coalition, GBTA Foundation Board of Directors, HSMA Foundation Board and is a member of the CIC’s Accepted Industry Practices Exchange board. Mr. Dominguez has been recognized for his leadership and industry dedication by Successful Meetings Magazine 2013 – 2106 Top 25 Most Influential People in the Meetings Industry, Smart Meetings 25 Smartest Industry Leaders, HSMAI’s Top Minds in Sales & Marketing as well as Hispanic Business’ 50 Most Influential Hispanics in the United States. Mr. Dominguez speaks often at industry events focused on education to the meeting planning community as well as advocating for the value of face to face meetings. He has published numerous articles that are dedicated to raising the business acumen around meetings. Please visit http://www.mgmresorts.com for more information.

Mr. Dominguez can be contacted at 702-632-7901 or mdominguez@mgmresorts.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.