Editorial Board   

Mr. Navach

Jeff Navach

Vice President of Marketing, MediaAlpha

Jeff Navach is the Vice President of Marketing for MediaAlpha where he is responsible for leading all marketing activities, including brand development, demand generation and customer insights. MediaAlpha innovates at the intersection of programmatic technology and vertical search, bringing transparency and efficiency to both buyers and sellers. Its platform empowers advertisers to more effectively engage high-intent consumers through a variety of touchpoints to increase campaign ROI. Publishers gain granular control over their inventory to optimize yield and maximize revenue. MediaAlpha is an advertising technology company that enables and optimizes the real-time buying and selling of vertical and comparison search media. MediaAlpha's advertising technology platform powers over 25 million high-value transactions annually, representing more than $200 million in media spend across travel, insurance, personal finance, education, and home services verticals. At MediaAlpha Mr. Navach leads the company's marketing activities, bringing a customer-centric focus to building brand awareness and driving demand for MediaAlpha's exchange technology solutions. He favors a results-oriented approach to growth strategies, sales and marketing, and corporate development. The company has recently applied its comparison search media technology in the travel & tourism space, generating revenue on bottom-of-the-funnel media for hotels, airlines, auto rentals, cruises, and destinations. Prior to joining MediaAlpha, Mr. Navach was Vice President of Professional Services and Customer Success at Valkre Solutions. He has spent over 10 years focused on customer engagement and B2B sales & marketing in the software and digital media industries. Mr. Navach holds an M.B.A. from The University of Chicago Booth School of Business and a B.S. in Business Economics from UCLA.

Please visit http://www.mediaalpha.com. for more information.

Mr. Navach can be contacted at 773-988-8754 or jeff@mediaalpha.com

Coming up in July 2020...

Hotel Spa: Back to Nature

As the Wellness Industry continues to expand, hotel spas are also diversifying, placing a greater emphasis on overall well-being. For some spas, this means providing clients with all-inclusive packages that include fitness classes, healthy dining, and offsite leisure activities, in addition to their core services. For example, spas near ski resorts are offering packages that include lift passes, pre-ski yoga sessions, after-ski dinners and spa treatments. Other spas are offering packages that include massages, saunas, mineral baths, hot springs, and recreational hiking and snowmobile activities. These kinds of spa offerings are also part of a "Back to Nature" movement that encourages guests to get out and experience the healing qualities of nature. One such therapy is the Japanese practice known as "forest bathing" which has become popular with spas that are near wooded areas. This practice relies on the ancient power of a forest for promoting a sense of health and well-being. Other spas are incorporating precious metals and stones into their health and beauty treatments - such as silver, gold, pearls and amber. Silver ion baths relax the body and mind, reduce fatigue, and restore energy balance. Gold keeps skin radiant and can even treat various skin diseases and infections, due to its antibacterial qualities. Amber is used to calm the nervous system and to relieve stress. Other natural products and therapies that are increasingly in demand include sound therapy, cryotherapy, infra-red saunas, and even CBD oil, which is being used in massages, facials and foot scrubs, providing a new form of stress relief. The July issue of the Hotel Business Review will document these trends and other new developments, and report on how some hotel spas are integrating them into their operations.