Editorial Board   

Mr. Navach

Jeff Navach

Vice President of Marketing, MediaAlpha

Jeff Navach is the Vice President of Marketing for MediaAlpha where he is responsible for leading all marketing activities, including brand development, demand generation and customer insights. MediaAlpha innovates at the intersection of programmatic technology and vertical search, bringing transparency and efficiency to both buyers and sellers. Its platform empowers advertisers to more effectively engage high-intent consumers through a variety of touchpoints to increase campaign ROI. Publishers gain granular control over their inventory to optimize yield and maximize revenue. MediaAlpha is an advertising technology company that enables and optimizes the real-time buying and selling of vertical and comparison search media. MediaAlpha's advertising technology platform powers over 25 million high-value transactions annually, representing more than $200 million in media spend across travel, insurance, personal finance, education, and home services verticals. At MediaAlpha Mr. Navach leads the company's marketing activities, bringing a customer-centric focus to building brand awareness and driving demand for MediaAlpha's exchange technology solutions. He favors a results-oriented approach to growth strategies, sales and marketing, and corporate development. The company has recently applied its comparison search media technology in the travel & tourism space, generating revenue on bottom-of-the-funnel media for hotels, airlines, auto rentals, cruises, and destinations. Prior to joining MediaAlpha, Mr. Navach was Vice President of Professional Services and Customer Success at Valkre Solutions. He has spent over 10 years focused on customer engagement and B2B sales & marketing in the software and digital media industries. Mr. Navach holds an M.B.A. from The University of Chicago Booth School of Business and a B.S. in Business Economics from UCLA.

Please visit http://www.mediaalpha.com. for more information.

Mr. Navach can be contacted at 773-988-8754 or jeff@mediaalpha.com

Coming up in December 2019...

Hotel Law: A Labor Crisis and Cyber Security

According to a recent study, the hospitality industry accounted for 2.9 trillion dollars in sales and in the U.S. alone, was responsible for 1 in 9 jobs. In an industry of that scope and dimension, legal issues touch every aspect of a hotel's operation, and legal services are required in order to conform to all prevailing laws and regulations. Though not all hotels face the same issues, there are some industry-wide subjects that are of concern more broadly. One of those matters is the issue of immigration and how it affects the ability of hotels to recruit qualified employees. The hotel industry is currently facing a labor crisis; the U.S. Labor Department estimates that there are 600,000 unfilled jobs in the industry. Part of the problem contributing to this labor shortage is the lack of H2B visas for low-skilled workers, combined with the difficulty in obtaining J-1 visas for temporary workers. Because comprehensive immigration reform is not being addressed politically, hotel managers expect things are going to get worse before they get better. Corporate cyber security is another major legal issue the industry must address. Hotels are under enormous pressure in this area given the large volume of customer financial transactions they handle daily. Recently, a federal court ruled that the Federal Trade Commission had the power to regulate corporate cyber security, so it is incumbent on hotels to establish data security programs in order to prevent data breaches. The lack of such programs could cause hotels to face legal threats from government agencies, class action lawsuits, and damage to their brand image if a data breach should occur. These are just two of the critical issues that the December issue of Hotel Business Review will examine in the area of hotel law.