Editorial Board   

Mr. O'Day

Michael P. O'Day

Vice President, Wireless Networks, Corning Optical Communications

Mike O’Day is the vice president of the wireless market department at Corning Optical Communications, which is a sector within Corning Inc. that’s specialized in fiber and wireless solutions for communications networks. Since assuming this role in February 2015, O’Day has spent the past two years leading Corning’s wireless business unit. He is responsible for creating new markets and demand for the Corning® ONE™ wireless platform, an all-optical solution for enterprises’ cellular, Wi-Fi and Ethernet backhaul needs. Mr. O’Day is a telecom industry veteran with over two decades of experience. He joined the Corning family in 1998 with Siecor, which later became Corning Cable Systems (CCS). He worked in both strategy and marketing organizations for CCS through 2003 and helped lead Corning’s entry into the Latin American cable and connectivity business. As a knowledgeable wireless leader, Mr. O’Day brings a keen understanding of the wireless market and the requirements to be successful in this business. From 2004 to 2010, Mr. O’Day worked in CCS’s optical connectivity product line management organizations where he helped launch CCS’s fiber-to-the-home product lines in support of Verizon’s FiOS initiative. In 2010, O’Day became the program manager for Corning’s IDAS Wireless Program, culminating in the acquisition of MobileAccess in 2011. Following the acquisition, he served as chief of staff in the CCS technology organization. Mr. O’Day received his undergraduate degree from the United States Military Academy at West Point, N.Y. in 1991 and his M.B.A. from Minnesota State University (Mankato) in 1998. He currently resides in the Dallas-Fort Worth area. Please visit http://www.corning.com for more information.

Mr. O'Day can be contacted at 607-974-9000 or michael.oday@corning.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.