Editorial Board

Ms. Alexander

Anne Alexander

Of Counsel Real Estate Department, Pircher, Nichols and Meeks

Anne Alexander joined national real estate law firm, Pircher, Nichols and Meeks, in 2012 and is Of Counsel in the firm’s real estate department. Her practice covers a wide spectrum of real estate, finance and land use issues, including representation of banks, CMBS lenders and a variety of other institutional lenders in connection with mortgage and mezzanine financing of office buildings, hotels, shopping centers, healthcare facilities, multi-family apartment projects and industrial properties throughout the United States. Among the highlights of her professional career include the representation of lender in connection with mezzanine financing for pre-development of boutique hotel in West Hollywood, California, and the representation of preferred equity holder in connection with redemption of equity interest and replacement mezzanine loan on an upscale office building in Santa Monica, California. Ms. Alexander also advises institutional and private investors and developers on land use matters in connection with the acquisition, disposition, development and leasing of real property. Her land use practice has involved securing entitlements for commercial and residential developments as well as large industrial facilities in the City of Los Angeles and throughout California. She has experience in the areas of local zoning and rent control laws, development agreements, subdivisions, community facilities districts, historic preservation, the California Coastal Act, condominium conversion and eminent domain. Her professional affiliations include the Los Angeles County Bar Association and State Bar of California, Real Property and Environmental Law Sections. A graduate of University of California, Ms. Alexander holds a J.D. from Los Angeles School of Law, and a bachelor of arts in Linguistics and Italian from the University of California, Los Angeles. Please visit http://www.pircher.com for more information.

Ms. Alexander can be contacted at 310-201-8927 or aalexander@pircher.com

Coming up in January 2018...

Mobile Technology: Relentless Innovation

Technology has become a crucial component in attracting and retaining hotel guests, and the need to enhance a guest’s technology experience is driving a relentless pace of innovation. To meet and exceed guest expectations, 54% of hotels will spend more on technology in 2018, and mobile solutions in particular will top the list of capital investments. Many hotels are integrating mobile booking, mobile keys, mobile payments and mobile check-in into their operations. Other hotels are emphasizing the in-room experience, boosting bandwidth and upgrading flat screen TVs to more easily interface with guest mobile devices. And though not yet mainstream, there are many exciting technology developments on the near horizon. The Internet of Things (loT) is taking form in some places, and can be found in guest room control systems, voice activation systems, and in wearable sensors that can be used for access and payment options. Virtual reality headsets are available at some hotels so guests can enjoy virtual trips to exotic locations or if off-property, preview conference facilities and guest rooms. How long will it be before a hotel employs a fleet of robots for room service, or utilizes a hologram as a concierge, or installs gesture-controlled walls that feature interactive digital displays? Some hotels are already using augmented reality for translation services, or interactive wall maps, or even virtual décor. This pace of innovation is challenging property owners and brands to stay on top of the latest technology trends while still addressing current projects. The January Hotel Business Review will explore what some hotels are doing to maximize their opportunities in the mobile technology space.