Editorial Board   

Mr. Rosenberger

Matthew Rosenberger

Consultant & Publisher, ABC Travel Guides for Kids

Matthew G. Rosenberger is a family travel consultant and publisher who works with hotels that want to be recognized as the most family friendly in their region. He is publisher of ABC City Guides for Kids, an all-in-one alphabet book, activity guide and souvenir. The books are customized by hotels and resorts to feature their images, logo and address on the book's front and back covers. Mr. Rosenberger also promotes his selection of family friendly hotels at his website and family travel related assignments through his "We Love Kids" and "TOP FIVE" pick selections. A speaker and writer on travel and family related issues Mr. Rosenberger enjoys traveling with his wife and their two daughters under the age of 10. His critically acclaimed guides are featured in hotels, airports and gift shops throughout the country and feature his original photography and text. Mr. Rosenberger has worked with GMs and DOSMs in many cities across the US including Baltimore, Boston, Chicago, Denver, Philadelphia, Providence, New Orleans, New York, Orlando, St. Louis, San Diego and Washington DC, to create custom guides that are used as part of an overall marketing plan to attract family travel business. Mr. Rosenberger will also create a book from scratch if a hotel in a city that is not yet written about is interested.

Mr. Rosenberger can be contacted at 215-242-4011 or mgr@kidstravelguides.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.