Editorial Board   

Mr. Rosenberger

Matthew Rosenberger

Consultant & Publisher, ABC Travel Guides for Kids

Matthew G. Rosenberger is a family travel consultant and publisher who works with hotels that want to be recognized as the most family friendly in their region. He is publisher of ABC City Guides for Kids, an all-in-one alphabet book, activity guide and souvenir. The books are customized by hotels and resorts to feature their images, logo and address on the book's front and back covers. Mr. Rosenberger also promotes his selection of family friendly hotels at his website and family travel related assignments through his "We Love Kids" and "TOP FIVE" pick selections. A speaker and writer on travel and family related issues Mr. Rosenberger enjoys traveling with his wife and their two daughters under the age of 10. His critically acclaimed guides are featured in hotels, airports and gift shops throughout the country and feature his original photography and text. Mr. Rosenberger has worked with GMs and DOSMs in many cities across the US including Baltimore, Boston, Chicago, Denver, Philadelphia, Providence, New Orleans, New York, Orlando, St. Louis, San Diego and Washington DC, to create custom guides that are used as part of an overall marketing plan to attract family travel business. Mr. Rosenberger will also create a book from scratch if a hotel in a city that is not yet written about is interested.

Mr. Rosenberger can be contacted at 215-242-4011 or mgr@kidstravelguides.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.