Editorial Board   Guest Author

Mr. Weinstein

Dave Weinstein

Vice President, Kube Systems, Inc.

David Weinstein has a broad range of experience in electronics and automotive fields spanning twenty years in various sales, marketing and customer service related roles. He understands many of the challenges faced by hotel brands within their brand, operations, and IT focused teams. Mr. Weinstein is currently Vice President at Kube Systems Inc., a new brand of innovative charging and audio solutions for the hospitality industry. He leads sales, business development and the direction of the product roadmap. Prior to his current role Mr. Weinstein held the position of Director, Harman Hospitality a division he started for Harman International, the largest audio and Infotainment Company in the world. As a result of creating this new business division he earned notoriety within the hospitality vertical as highly passionate and knowledgeable about quality audio & charging systems for the hospitality industry. While a National Account Manager at Bang & Olufsen’s hospitality division Mr. Weinstein had the great fortune to work for a graduate of Cornell’s Hospitality Management program. It was through the mentorship and guidance of this individual that Mr. Weinstein learned about the hotel industry and its many stakeholders. Rounding out Mr. Weinstein’s professional experience were regional management roles at Lexus, A Division of Toyota Motor Sales USA, Inc. and Bose Corporation. Mr. Weinstein graduated with a Bachelor’s Degree in Political Science and is a member of the Consumer Electronics Association. Mr. Weinstein lives in New York City with his wife and daughter. When not working Mr. Weinstein enjoys traveling, taking his daughter to zoos, farms, aquariums and virtually any outdoor activity a three year old would enjoy. Please visit http://www.kubesystems.com for more information.

Mr. Weinstein can be contacted at 516-996-0005 or davew@kubesystems.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.