Editorial Board   Guest Author

Mr. Butcher

Kacey Butcher

Vice President, Operations, Moncierge

Kacey Butcher comes from an extensive background in process improvement, project management, and resource planning, specifically in the case of building new teams and companies. His history as an entrepreneur led him to become certified and specialized in operational infrastructure implementation, purchasing, process change and adoption, and overcoming global scaling challenges. During his time at Monscierge, Mr. Butcher has implemented resources, processes, and scalable deployment methodologies for global projects that include Wyndham Worldwide, Travelodge UK, Diamond Resorts International and most recently the Red Lion Hotel Corporation. He is integral to partner-relationship growth, having helped formulate and secure projects for Monscierge including Apple, Cornell, Intel, Avnet, and AT&T. Mr. Butcher served for eight years in the United States Marine Corps as a Special Operations team leader and is a graduate of the Marine Corps Institute. He received multiple business and project management certifications and degrees from Texas Central College and currently is furthering his education with Kaplan University obtaining a degree in legal studies. Mr. Butcher is a creative and disciplined Operations Manager, ensuring infrastructure works for customer benefit while building world-class teams. Monscierge, Inc. provides a mobile software platform that allows hotel staffs to communicate with guests and with each other through large-screen kiosks in the lobby, smart phones, tablets, and the Apple watch. It offers Connect, a platform for iOS, Android, web, and touch-screen devices. The firmís products include Connect CMS, Connect Web, Connect Mobile, Connect Staff, and Connect Lobby. The company was founded by Marcus Robinson in 2009 and is headquartered in Oklahoma, OK. Please visit http://www.moncierge.com for more information.

Mr. Butcher can be contacted at 888-426-5730 or kacey.butcher@moncierge.com

Coming up in April 2018...

Guest Service: Empowering People

Excellent customer service is vitally important in all businesses but it is especially important for hotels where customer service is the lifeblood of the business. Outstanding customer service is essential in creating new customers, retaining existing customers, and cultivating referrals for future customers. Employees who meet and exceed guest expectations are critical to a hotel's success, and it begins with the hiring process. It is imperative for HR personnel to screen for and hire people who inherently possess customer-friendly traits - empathy, warmth and conscientiousness - which allow them to serve guests naturally and authentically. Trait-based hiring means considering more than just a candidate's technical skills and background; it means looking for and selecting employees who naturally desire to take care of people, who derive satisfaction and pleasure from fulfilling guests' needs, and who don't consider customer service to be a chore. Without the presence of these specific traits and attributes, it is difficult for an employee to provide genuine hospitality. Once that kind of employee has been hired, it is necessary to empower them. Some forward-thinking hotels empower their employees to proactively fix customer problems without having to wait for management approval. This employee empowerment—the permission to be creative, and even having the authority to spend money on a customer's behalf - is a resourceful way to resolve guest problems quickly and efficiently. When management places their faith in an employee's good judgment, it inspires a sense of trust and provides a sense of higher purpose beyond a simple paycheck. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.