Editorial Board   Guest Author

Mr. Sentman

Shannon Sentman

Chief Executive Officer & Founder, SOL VISTA

Shannon Sentman, Esq., MSRE, LEED AP®, is a recovering big-firm attorney, wanna-be programmer, and the Co-founder and CEO of SOL VISTA. Since co-founding SOL VISTA in 2010, his leadership has established the company as the hotel energy experts, positioning its Skywalk™ platform as the best utility cost and building efficiency management tool available to the hotel sector. Skywalk now serves over two hundred subscribed hotels located throughout the U.S. In addition to his work with SOL VISTA, Mr. Sentman is a frequent lecturer at Johns Hopkins, Georgetown and other universities, a former adjunct professor at University of Maryland, and an oft published author. His publications include the U.S. Green Building Council’s “Green Office Guide” and the American Bar Association’s “Green Building and Sustainable Development: A Practical Legal Guide.” Before co-founding SOL VISTA, Mr. Sentman practiced as an attorney, federal lobbyist, and strategic consultant with the international law firm Holland & Knight. While there he built a unique, cross-disciplinary practice counseling clients, such as Forest City, McKinsey & Company, PricewaterhouseCoopers, USGBC, Goldman Sachs, Rohm and Haas, and Fortune Brands, on environmental sustainability-related and real estate matters. In addition to his law degree, Mr. Sentman earned a M.S. in Real Estate from Johns Hopkins Carey Business School and was one of the first attorneys to earn the designation of LEED AP® from the U.S. Green Building Council. In his personal life, Mr. Sentman left behind life on a sailboat to raise young boy/girl twins while trying to find time to run a few days each week. Please visit http://www.solvista.com for more information.

Mr. Sentman can be contacted at 410-456-8044 or ssentman@solvista.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.