Editorial Board   Guest Author

Mr. Vance

Robert Vance

Managing Director, Well & Being Spa, Fairmont Scottsdale Princess

Robert Vance is the managing director of the Well & Being Spa at the Fairmont Scottsdale Princess (a spa concept at luxury resorts featuring immersive, fully-customized wellness experiences) where he is responsible for brand and program development and integration. Mr. Vance also has responsibility for financial management, and talent acquisition and development of the 44,000 square-foot facility which features 30 treatment rooms and a diverse menu of fitness, nutrition, wellness, spa and holistic experiences. Prior to joining the Well & Being Spa in January 2016, Mr. Vance was the spa director at Mii amo, an all-inclusive destination spa at the Enchantment Resort in Sedona, Arizona. Before Mii amo, Mr. Vance was the regional vice president of mid-Atlantic operations for Elizabeth Arden Red Door Spas, the spa and fitness Director for the Sanctuary on Camelback Mountain, opened the Golden Door Spa at the Naples Grande as the spa & fitness director, and started his resort-spa career at the Golden Door Spa at the Boulders, working his way from spa concierge to spa operations manager in three years. In addition to his career in spa leadership and operations, Mr. Vance is heavily involved in the spa industry community, serving on the board of directors for the International Spa Association and chair for multiple committees, serving as an active member of the Arizona Spa Association, the Washington Spa Alliance and the Advisory Board for Florida Gulf Coast University’s School of Resort and Hospitality Management. Mr. Vance holds a Bachelors of Arts degree from Pepperdine University. Please visit http://www.fairmont.com for more information.

Mr. Vance can be contacted at 480-585-2676 or robert.vance@fairmont.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.