Editorial Board   Guest Author

Mr. Lachance

Paul Lachance

President, Smartware Group Inc.

Paul Lachance is founding partner of Smartware Group, Inc., producer of the modern Bigfoot CMMS solution for maintenance organizations worldwide, and currently serves as the company’s president. Lachance has developed specialty CMMS and EAM software for maintenance professionals for almost 20 years. Prior to founding Smartware Group, Mr. Lachance and his business partner Dave Peelstrom started a software company in Colorado during the dotcom boom. After the company was acquired, they moved to New Hampshire and formed Smartware Group to fill a niche in the maintenance software market. Having started two businesses from scratch, Mr. Lachance understands the fundamentals and complex mechanics of growing a successful company. His creative management style encourages employees of all ranks to bring new ideas to the table and to pitch in wherever it is needed. Mr. Lahance's effective communication skills set him apart as a true partner that sets expectations for clients and always comes to the table with a solution. Mr. Lahance has spoken at a number of conferences and industry events, including the International Maintenance Conference and FABTECH. He also contributes to such industry publications as Plant Engineering, Processing Magazine, Food Logistics and Industrial Maintenance and Plant Operation. Mr. Lahance is a graduate of Bentley University. Please visit www.bigfootcmms.com/company/smartware-group for more information.

Mr. Lachance can be contacted at 866-858-7800 or paul.lachance@bigfootcmms.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.