Editorial Board   Guest Author

Ms. Carr

Lisa Carr

Housekeeping Director, Disney's Grand Floridian Resort & Spa

Lisa Carr, Housekeeping Director at Disney’s Grand Floridian Resort & Spa, has worked in a variety of positions and locations throughout her twenty three years with The Walt Disney Company. Starting her career in the operation as a housekeeper, Ms. Carr has worked in multiple resort hotels and opened several properties across the Walt Disney World® Resort. From Value to Deluxe resort hotels, she quickly learned that the only difference between each location is the theming and not the level of service; Disney’s standards of hospitality are consistent across property and help set them apart from other companies in the industry. Ms. Carr takes every opportunity to make her team’s efforts more effective and efficient whether by following industry trends down to the equipment her team uses. Throughout her career, she has built relationships and developed skills that have equipped her to be an informed, hands-on leader who believes in the development of her leadership team. With a passion for quality and guest service, Ms. Carr empowers her team to be role models and to take ownership over each and every guest experience. Always striving to deliver on the promise of being ‘the place where dreams come true,’ she pushes her team to always exceed expectations through individualized guest service. With millions of guests visiting the Walt Disney World Resort each year, it takes a hard-working team of talented hospitality professionals to make that promise a reality. Please visit http://www.DisneyHousekeepingJobs.com/HotelExecutive for more information.

Ms. Carr can be contacted at 407-939-2273 or Recruitment.Marketing@disney.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.