Editorial Board   Guest Author

Ms. Lopez

Laura Lopez

Senior Community Manager, Social Tables

Laura Lopez is the Senior Community Manager at Social Tables. The award-winning platform has been used to source, plan and execute over two million events since 2011. The company has 4,500 customers in 100 countries and has been recognized as one of Fast Company's Most Innovative Companies for Live Events in 2017, Best Industry Innovation from the International Live Events Association, and the People's Choice Award from Canadian Special Events. In her role, she puts the “social” in Social Tables through generating brand awareness both online and off through content, digital marketing, industry partnerships, and events. She is passionate about bringing together like-minded communities that share a common goal to make each other successful through on and offline engagement. An accomplished marketing professional, Ms. Lopez is a weekly co-host of the events industry podcast, EventIcons, was named one of BizBash’s Top Event Pros to Follow on Twitter, and one of Bizzabo’s Most Influential Event Professionals to Follow on Twitter. Laura currently serves as Director of Marketing Communications on the board ILEA’s Greater Washington DC chapter and her writing has been featured on PCMA Convene, The Special Event, Quickmobile, EventFarm, and Catersource. Prior to joining the Social Tables Marketing team, Ms. Lopez has held numerous digital marketing, social media, and community engagement roles within the food and beverage, sports, government, and technology spaces. There, she was directly responsible for growing, engaging, and supporting customer communities through partnerships, social media, and in-person events. Please visit http://www.socialtables.com for more information.

Ms. Lopez can be contacted at 866-973-2863 or hello@socialtables.com

Coming up in March 2018...

Human Resources: Value Creation

Businesses must evolve to stay competitive and this is also true of employment positions within those organizations. In the hotel industry, for example, the role that HR professionals perform continues to broaden and expand. Today, they are generally responsible for five key areas - government compliance; payroll and benefits; employee acquisition and retention; training and development; and organizational structure and culture. In this enlarged capacity, HR professionals are no longer seen as part of an administrative cost center, but rather as a member of the leadership team that creates strategic value within their organization. HR professionals help to define company policies and plans; enact and enforce systems of accountability; and utilize definable metrics to measure and justify outcomes. Of course, there are always new issues for HR professionals to address. Though seemingly safe for the moment, will the Affordable Care Act ultimately be repealed and replaced and, if so, what will the ramifications be? There are issues pertaining to Millennials in the workforce and women in leadership roles, as well as determining the appropriate use of social media within the organization. There are new onboarding processes and e-learning training platforms to evaluate, in addition to keeping abreast of political issues like the minimum wage hike movement, or the re-evaluation of overtime rules. Finally, there are genuine immigration and deportation issues that affect HR professionals, especially if they are located in Dreamer Cities, or employ a workforce that could be adversely impacted by federal government policies. The March Hotel Business Review will take a look at some of the issues, strategies and techniques that HR professionals are employing to create and sustain value in their organization.