Editorial Board   Guest Author

Mr. Menekse

Mustafa Menekse

Area Director of Sales, Sage Hospitality

Mustafa Menekse serves as Sage Hospitality’s Area Director of Sales overseeing three independent downtown Denver hotels - The Crawford Hotel, The Oxford Hotel, Denver’s award-winning historic boutique hotel, and The Maven Hotel. All three hotels are located in Denver’s booming Lower Downtown district. The luxurious 112-room Crawford Hotel opened inside the renovated Denver Union Station in 2014. As Denver’s most historic hotel, the award-winning boutique Oxford Hotel is currently upgrading its 80 guest rooms. The Maven is a vibrant new hotel concept that just opened this spring featuring 172 modern guest rooms. Mr. Menekse previously served as the Area Director of Sales & Marketing overseeing four other Sage Hospitality hotels in Denver – the Courtyard Denver Downtown, the Residence Inn Denver City Center, the SpringHill Suites Denver Downtown at MSU Denver and the TownePlace Suites Denver Downtown. Originally from Turkey, Mr. Menekse worked in Information Technology after graduating from college. He moved to the United States in 2003 and began his hospitality career at the Little America Hotel & Resort in Cheyenne, Wyoming, becoming the Director of Sales & Catering in 2010. Mr. Menekse joined Sage Hospitality in 2014 as the Director of Sales & Marketing at the Holiday Inn Denver East – Stapleton. Mr. Menekse also serves on the Board of Directors and Marketing Committee for Environmental Learning for Kids, a Denver non-profit that strives to inspire urban youth through science education and outdoor experiences. Please visit http://www.sagehospitality.com for more information.

Mr. Menekse can be contacted at 303-628-5446 or mustafa.menekse@sagehospitality.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.