Editorial Board   Guest Author

Mr. Salisbury

Ralph Salisbury

Senior Vice President, Impact Enterprises, Inc.

Supporting and participating in socially conscious endeavors is an important part of Mr. Salisbury’s personal and professional life. He believes a stronger sense of balance in life can be achieved through some participation in activities that focus on ‘giving-back’. “Success should be shared, not divided or apportioned as some fear, just shared through a contribution of time, and funds if possible. Time can be the most personally rewarding of contributions due to a physical connection, however, watching a financial contribution make a difference in someone, some family, and some group’s life can be equally rewarding.” Mr. Salisbury’s professional successes has enabled him to be an active supporter in several areas of giving-back, and now as Senior Vice President of Impact Enterprises, Inc., has established a corporate responsibility program for the company that includes a ‘staff-championed-causes’ initiative that allows Impact’s staff to be active participants in meaningful ‘giving-back’. A degree in business from Syracuse University lead Mr. Salisbury to Wall Street, then onto his own business, and finally to Impact Enterprises, Inc. His professional experiences include credit oriented real estate investment for state and municipal pension funds, wind energy development, communications, and marketing and advertising. Volunteer activities have included the Yellow Ribbon Fund at Walter Reed Army Hospital in Washington, DC, Children’s Medical Center in Dallas, TX, Nelson-Tebedo Research Clinic in Dallas, TX, Veterans Village of San Diego, and VA Medical Centers in Portland, OR and Bend, OR. He is the proud father of two sons and two grandchildren, and enjoys being physically active by participating in a variety of outdoor activities that include rock climbing, mountain biking, road biking, hiking, fishing, skiing, and paddle boarding. Yes, he does it all, and when possible with recipients of his ‘giving-back’. Please visit http://www.impactenterprises.com for more information.

Mr. Salisbury can be contacted at 845-988-1900 or rsalisbury@impactenterprises.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.