Editorial Board   

Mr. Smith

Jonathan Smith

Senior Vice President & Director of SBA Lending, Northeast Bank

Jonathan W. Smith, Senior Vice President, Director of SBA Lending leads Northeast Banks nationwide lending team and is dedicated to helping small business owners in a wide range of industries navigate the complexities of financing. Northeast Bank is a FDIC insured, U.S. Small Business Administration (SBA) Preferred lender that provides loan structures for clients across the nation. Mr. Smith oversees the origination and processing of all SBA 7a and 504 loans, ensuring consistency with SBA Division product structure, pricing, credit guidelines and SBA SOP. He has led sales and management teams to heightened levels of marketplace success as a business development expert with excellent organizational skills, receiving awards and recognition for his achievements. Prior to joining Northeast Bank, Mr. Smith served in management and business development roles at TD Bank, CIT Small Business Lending for Northern New England and Priority Capital where he focused on small business financing. In addition to his work with Northeast Bank, Mr. Smith serves on the loan committee for a Community Development Corporation in Maine, and is on the advisory board for the New Hampshire Small Business Development Center. He is a graduate of Suffolk University.

Mr. Smith can be contacted at 207-440-2404 or sbaloanrequest@northeastbank.com

Coming up in February 2018...

Social Media: Engagement is Key

There are currently 2.3 billion active users of social media networks and savvy hotel operators have incorporated social media into their marketing mix. There are a few Goliath channels on which one must have a presence (Facebook & Twitter) but there are also several newer upstart channels (Instagram, Snapchat &WeChat, for example) that merit consideration. With its 1.86 billion users, Facebook is a dominant platform where operators can drive brand awareness, facilitate bookings, offer incentives and collect sought-after reviews. Twitter's 284 million users generate 500 million tweets per day, and operators can use its platform for lead generation, building loyalty, and guest interaction. Instagram was originally a small photo-sharing site but it has blown up into a massive photo and video channel. The site can be used to post photos of the hotel property, as well as creating Instagram Stories - personal videos that disappear from the channel after 24 hours. In this regard, Instagram and Snapchat are now in direct competition. WeChat is a Chinese company whose aim is to be the App for Everything - instant messaging, social media, shopping and payment services - all in a single platform. In addition to these channels, blogging continues to be a popular method to establish leadership, enhance reputations, and engage with customers in a direct and personal way. The key to effective use of all social media is to find out where your customers are and then, to the fullest extent possible, engage with them on a personal level. This engagement is what creates a personal connection and sustains brand loyalty. The February Hotel Business Review will explore these issues and examine how some hotels are successfully integrating social media into their operations.